Emphasize rational marketing

Oct 13, 2025 by windailys.com 111 views

The Influence of Rational, Emotional, and Spiritual Marketing on Customer Loyalty of PT Bank Syariah Mandiri KCP Muchtar Basri Medan

Introduction

In today's highly competitive banking industry, customer loyalty is a crucial factor that determines the success of a bank. PT Bank Syariah Mandiri KCP Muchtar Basri Medan, a leading Islamic bank in Indonesia, has been striving to build strong relationships with its customers. However, the question remains: what drives customer loyalty in this bank? This study aims to investigate the influence of rational, emotional, and spiritual marketing on customer loyalty at PT Bank Syariah Mandiri KCP Muchtar Basri Medan.

Customer Rational and Loyalty Marketing

Rational marketing is a key aspect of any marketing strategy, as it focuses on delivering information and product benefits to consumers. In the context of PT Bank Syariah Mandiri KCP Muchtar Basri Medan, rational marketing plays a significant role in building customer loyalty. The results of this study show that rational marketing has a positive and significant influence on customer loyalty. This suggests that when customers understand and feel the benefits of the products offered, they tend to be more loyal to the bank.

Clear information, quality products, and satisfying services are a key factor in building long-term relationships with customers. By providing accurate and timely information, banks can help customers make informed decisions about their financial products. Additionally, offering high-quality products and services can increase customer satisfaction, leading to increased loyalty. In the case of PT Bank Syariah Mandiri KCP Muchtar Basri Medan, the bank's commitment to providing excellent customer service and high-quality financial products has contributed to its strong reputation in the market.

Emotional Marketing and its Impact

Emotional marketing is a crucial aspect of any marketing strategy, as it focuses on creating an emotional connection with customers. In the context of PT Bank Syariah Mandiri KCP Muchtar Basri Medan, emotional marketing plays a significant role in building customer loyalty. Although the results of this study show that emotional marketing has no significant positive influence on loyalty, this does not mean that it is not important. Emotional marketing can create a deeper experience for customers, which can lead to increased loyalty in the long run.

Emotional marketing can be achieved through various means, such as creating a sense of community among customers, offering personalized services, and creating a positive brand image. In the case of PT Bank Syariah Mandiri KCP Muchtar Basri Medan, the bank's commitment to creating a positive brand image and offering personalized services has contributed to its strong reputation in the market.

Spiritual Marketing as a Key Factor

Spiritual marketing is a unique aspect of Islamic banking, as it focuses on creating a spiritual connection with customers. In the context of PT Bank Syariah Mandiri KCP Muchtar Basri Medan, spiritual marketing plays a significant role in building customer loyalty. The results of this study show that spiritual marketing has a significant positive influence on customer loyalty. This suggests that customers who feel that banks are based on spiritual values tend to be more loyal.

PT Bank Syariah Mandiri KCP Muchtar Basri Medan, which prioritizes sharia principles in its operations, can utilize spiritual marketing to establish stronger connections with customers. This not only increases loyalty, but also creates trust among customers of the bank. By emphasizing the spiritual values of Islamic banking, PT Bank Syariah Mandiri KCP Muchtar Basri Medan can differentiate itself from other banks and create a unique selling proposition.

Coefficient of Determination and Implications

The coefficient of determination in this study shows that rational, emotional, and spiritual marketing variables only contribute to 22.7% to customer loyalty. This implies that there are 77.3% of other factors that affect loyalty, which may come from aspects such as service experience, customer satisfaction, and overall bank reputation. Therefore, banks need to dig deeper into other factors that can increase customer loyalty.

This study has several implications for PT Bank Syariah Mandiri KCP Muchtar Basri Medan. Firstly, the bank needs to continue to emphasize the importance of rational marketing in building customer loyalty. Secondly, the bank needs to pay attention to emotional marketing and create a deeper experience for customers. Finally, the bank needs to utilize spiritual marketing to establish stronger connections with customers and create trust among customers.

Conclusion

This study provides valuable insights on the importance of rational, emotional, and spiritual marketing in building customer loyalty at PT Bank Syariah Mandiri KCP Muchtar Basri Medan. Although rational and spiritual marketing has been proven to have a significant impact, it is essential to pay attention to the emotional aspects and other factors that affect customer loyalty. In an increasingly fierce era of competition, a holistic and integrated marketing strategy will greatly assist banks in creating stronger relationships with customers.

Recommendations

Based on the findings of this study, the following recommendations are made:

Emphasize rational marketing: PT Bank Syariah Mandiri KCP Muchtar Basri Medan should continue to emphasize the importance of rational marketing in building customer loyalty.
Pay attention to emotional marketing: The bank should pay attention to emotional marketing and create a deeper experience for customers.
Utilize spiritual marketing: The bank should utilize spiritual marketing to establish stronger connections with customers and create trust among customers.
Dig deeper into other factors: The bank needs to dig deeper into other factors that can increase customer loyalty, such as service experience, customer satisfaction, and overall bank reputation.

By implementing these recommendations, PT Bank Syariah Mandiri KCP Muchtar Basri Medan can create a strong and loyal customer base, which is essential for the bank's success in the highly competitive banking industry.
Frequently Asked Questions (FAQs) about the Influence of Rational, Emotional, and Spiritual Marketing on Customer Loyalty of PT Bank Syariah Mandiri KCP Muchtar Basri Medan

Q: What is the main objective of this study?

A: The main objective of this study is to investigate the influence of rational, emotional, and spiritual marketing on customer loyalty at PT Bank Syariah Mandiri KCP Muchtar Basri Medan.

Q: What is rational marketing, and how does it affect customer loyalty?

A: Rational marketing is a key aspect of any marketing strategy, as it focuses on delivering information and product benefits to consumers. The results of this study show that rational marketing has a positive and significant influence on customer loyalty. This suggests that when customers understand and feel the benefits of the products offered, they tend to be more loyal to the bank.

Q: What is emotional marketing, and how does it affect customer loyalty?

A: Emotional marketing is a crucial aspect of any marketing strategy, as it focuses on creating an emotional connection with customers. Although the results of this study show that emotional marketing has no significant positive influence on loyalty, this does not mean that it is not important. Emotional marketing can create a deeper experience for customers, which can lead to increased loyalty in the long run.

Q: What is spiritual marketing, and how does it affect customer loyalty?

A: Spiritual marketing is a unique aspect of Islamic banking, as it focuses on creating a spiritual connection with customers. The results of this study show that spiritual marketing has a significant positive influence on customer loyalty. This suggests that customers who feel that banks are based on spiritual values tend to be more loyal.

Q: What is the coefficient of determination, and what does it imply?

A: The coefficient of determination in this study shows that rational, emotional, and spiritual marketing variables only contribute to 22.7% to customer loyalty. This implies that there are 77.3% of other factors that affect loyalty, which may come from aspects such as service experience, customer satisfaction, and overall bank reputation.

Q: What are the implications of this study for PT Bank Syariah Mandiri KCP Muchtar Basri Medan?

A: This study has several implications for PT Bank Syariah Mandiri KCP Muchtar Basri Medan. Firstly, the bank needs to continue to emphasize the importance of rational marketing in building customer loyalty. Secondly, the bank needs to pay attention to emotional marketing and create a deeper experience for customers. Finally, the bank needs to utilize spiritual marketing to establish stronger connections with customers and create trust among customers.

Q: What are the recommendations of this study for PT Bank Syariah Mandiri KCP Muchtar Basri Medan?

A: Based on the findings of this study, the following recommendations are made:

Emphasize rational marketing: PT Bank Syariah Mandiri KCP Muchtar Basri Medan should continue to emphasize the importance of rational marketing in building customer loyalty.
Pay attention to emotional marketing: The bank should pay attention to emotional marketing and create a deeper experience for customers.
Utilize spiritual marketing: The bank should utilize spiritual marketing to establish stronger connections with customers and create trust among customers.
Dig deeper into other factors: The bank needs to dig deeper into other factors that can increase customer loyalty, such as service experience, customer satisfaction, and overall bank reputation.

Q: What are the limitations of this study?

A: This study has several limitations, including:

Sample size: The sample size of this study is relatively small, which may limit the generalizability of the findings.
Data collection method: The data collection method used in this study is based on a survey, which may be subject to biases and limitations.
Measurement tools: The measurement tools used in this study may not be comprehensive or accurate, which may affect the validity of the findings.

Q: What are the future research directions based on this study?

A: Based on the findings of this study, the following future research directions are suggested:

Investigate the impact of other marketing variables: Future studies can investigate the impact of other marketing variables, such as social marketing and experiential marketing, on customer loyalty.
Explore the role of technology in marketing: Future studies can explore the role of technology in marketing, such as the use of social media and mobile marketing, on customer loyalty.
Develop a comprehensive marketing strategy: Future studies can develop a comprehensive marketing strategy that incorporates rational, emotional, and spiritual marketing variables to build customer loyalty.