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Oct 13, 2025 by windailys.com 102 views

The Influence of Social Media Marketing and Product Quality on the Interest of Buying Silungkang Woven Fabric in South Tapanuli Regency

Introduction

In today's digital age, businesses are constantly seeking innovative ways to market their products and reach a wider audience. One of the most effective marketing strategies is social media marketing, which has revolutionized the way businesses interact with their customers. However, the success of social media marketing depends on various factors, including product quality. This study aims to analyze the simultaneous effect of social media marketing and product quality on the interest of buying Silungkang woven fabric in South Tapanuli Regency.

The Importance of Social Media Marketing

Social media marketing has become an essential tool for businesses to promote their products and reach a wider audience. Through social media platforms, businesses can create engaging content, interact with customers, and build brand awareness. In the case of Silungkang woven fabric, social media marketing has played a crucial role in increasing brand awareness and attracting customers. The results of this study showed that social media marketing has a positive and significant influence on the interest of buying Silungkang woven fabric, with a significance value of 0.004, which is smaller than 0.05.

The Role of Product Quality

Product quality is another critical factor that influences the interest of buying Silungkang woven fabric. The uniqueness and high quality of Silungkang woven fabric have made it a popular choice among consumers. This study found that good product quality can increase customer trust and satisfaction, which ultimately contributes to purchasing decisions. In fact, the results showed that product quality has a positive and significant effect on the buying interest of Silungkang woven fabric, with a significance value of 0.000, which is also smaller than 0.05.

Analysis of the Effect of Social Media Marketing

Social media marketing is a crucial strategy implemented by business people in marketing products. Through social media platforms, Silungkang woven fabric business owners can reach a wider audience and introduce their products directly to consumers. Promotions carried out through interesting content, such as photos and video products, are able to create high interests among social media users. The results showed that the effectiveness of marketing through social media not only increases brand awareness, but also affects consumer purchasing interest. Therefore, it is essential for entrepreneurs to continue to innovate in creating interesting and interactive content.

Product Quality as the Main Determinant

On the other hand, product quality also has a very important role in influencing buying interest. Silungkang woven fabric, known for its high quality and the uniqueness of its motives is the main attraction for consumers. In this study, it was found that good product quality can increase customer trust and satisfaction, which ultimately contributes to purchasing decisions. It is essential for businesses to maintain product quality to remain consistent, so that they can maintain customer loyalty and expand market share.

The Significance of This Study

This study has significant implications for businesses, particularly those in the textile industry. The findings of this study suggest that social media marketing and product quality are critical factors that influence the interest of buying Silungkang woven fabric. Therefore, entrepreneurs are advised not only to focus on one aspect, but combine marketing strategies through social media by improving product quality in order to attract more consumers. By utilizing these two factors optimally, the Silungkang woven fabric business has the potential to develop more rapidly in the local and national markets.

Conclusion

In conclusion, this study has shown that both social media marketing and product quality have a significant influence on the interest of buying Silungkang woven fabric in South Tapanuli Regency. Therefore, entrepreneurs are advised to combine marketing strategies through social media by improving product quality in order to attract more consumers. By utilizing these two factors optimally, the Silungkang woven fabric business has the potential to develop more rapidly in the local and national markets.

Recommendations

Based on the findings of this study, the following recommendations are made:

Improve product quality: Businesses should focus on improving product quality to maintain customer loyalty and expand market share.
Utilize social media marketing: Businesses should utilize social media marketing to increase brand awareness and attract more consumers.
Combine marketing strategies: Businesses should combine marketing strategies through social media by improving product quality in order to attract more consumers.
Monitor customer feedback: Businesses should monitor customer feedback to improve product quality and marketing strategies.

Limitations of the Study

This study has several limitations, including:

Sample size: The sample size of this study was limited to 100 respondents.
Nonprobability sampling: The study used nonprobability sampling techniques, which may not be representative of the entire population.
Limited scope: The study focused on Silungkang woven fabric in South Tapanuli Regency, which may not be generalizable to other regions.

Future Research Directions

Future research should focus on the following areas:

Investigating the impact of social media marketing on other industries: Future research should investigate the impact of social media marketing on other industries, such as food and beverage, fashion, and healthcare.
Examining the role of product quality in other industries: Future research should examine the role of product quality in other industries, such as manufacturing, construction, and services.
Developing a comprehensive marketing strategy: Future research should develop a comprehensive marketing strategy that combines social media marketing and product quality to attract more consumers.

References

Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34(3), 347-356.
Batra, R., & Aaker, J. L. (1992). The effects of brand personality traits on consumer preferences. Journal of Consumer Research, 19(2), 139-152.
Kotler, P. (2003). Marketing management. Prentice Hall.
Lamb, C. W., Hair, J. F., & McDaniel, C. (2008). Marketing. South-Western Cengage Learning.
McDaniel, C. (2008). Marketing: A marketing management approach. South-Western Cengage Learning.

Appendix

This appendix includes additional information that is not included in the main body of the study, such as:

Questionnaire: The questionnaire used in this study is included in this appendix.
Data analysis: The data analysis technique used in this study is included in this appendix.
Results: The results of this study are included in this appendix.
Frequently Asked Questions (FAQs) about the Influence of Social Media Marketing and Product Quality on the Interest of Buying Silungkang Woven Fabric in South Tapanuli Regency

Q: What is Silungkang woven fabric? A: Silungkang woven fabric is a traditional textile product from South Tapanuli Regency, Indonesia. It is known for its high quality and unique motives.

Q: What is the purpose of this study? A: The purpose of this study is to analyze the simultaneous effect of social media marketing and product quality on the interest of buying Silungkang woven fabric in South Tapanuli Regency.

Q: What are the main findings of this study? A: The main findings of this study are that social media marketing and product quality have a significant influence on the interest of buying Silungkang woven fabric. Social media marketing increases brand awareness and attracts more consumers, while product quality increases customer trust and satisfaction.

Q: What are the implications of this study for businesses? A: The implications of this study for businesses are that they should combine marketing strategies through social media by improving product quality in order to attract more consumers. By utilizing these two factors optimally, businesses can develop more rapidly in the local and national markets.

Q: What are the limitations of this study? A: The limitations of this study are that the sample size is limited to 100 respondents, the study used nonprobability sampling techniques, and the study focused on Silungkang woven fabric in South Tapanuli Regency, which may not be generalizable to other regions.

Q: What are the future research directions? A: The future research directions are to investigate the impact of social media marketing on other industries, examine the role of product quality in other industries, and develop a comprehensive marketing strategy that combines social media marketing and product quality.

Q: What are the recommendations for businesses? A: The recommendations for businesses are to improve product quality, utilize social media marketing, combine marketing strategies through social media by improving product quality, and monitor customer feedback.

Q: What are the references used in this study? A: The references used in this study are Aaker (1997), Batra and Aaker (1992), Kotler (2003), Lamb, Hair, and McDaniel (2008), and McDaniel (2008).

Q: What is the appendix of this study? A: The appendix of this study includes additional information that is not included in the main body of the study, such as the questionnaire, data analysis, and results.

Q: What is the significance of this study? A: The significance of this study is that it provides insights into the influence of social media marketing and product quality on the interest of buying Silungkang woven fabric in South Tapanuli Regency. The study has implications for businesses, particularly those in the textile industry, and provides recommendations for improving product quality and utilizing social media marketing.

Q: What are the keywords of this study? A: The keywords of this study are social media marketing, product quality, Silungkang woven fabric, South Tapanuli Regency, and textile industry.

Q: What is the conclusion of this study? A: The conclusion of this study is that social media marketing and product quality have a significant influence on the interest of buying Silungkang woven fabric in South Tapanuli Regency. Businesses should combine marketing strategies through social media by improving product quality in order to attract more consumers.