The Role of Streaming Websites in Shaping Media Consumption

Oct 13, 2025 by windailys.com 51 views

The Effect of the "Girlfriend 21" website on the interest of watching at the University of North Sumatra

Introduction

In today's digital age, the way people consume media has undergone a significant transformation. The rapid development of information technology has made it easier for people to access various forms of entertainment, including films and online shows. This shift has had a profound impact on the behavior and patterns of media consumption among the younger generation, particularly students. The University of North Sumatra is no exception, with students increasingly turning to streaming websites to satisfy their entertainment needs.

The Role of Streaming Websites in Shaping Media Consumption

Streaming websites such as "Girlfriend 21" have become a popular platform for students to access a wide range of films and online shows. These websites offer a convenient and accessible way for students to consume media, with ease of access and various content options available. However, the impact of streaming websites on the interest of watching among students at the University of North Sumatra has not been extensively studied. This study aims to fill this knowledge gap by examining the effect of the "Girlfriend 21" website on the interest of watching among students at the University of North Sumatra.

Theoretical Framework

Several relevant theories can help understand the phenomenon of streaming websites influencing the interest of watching among students. Communication theory, the development of communication technology, and motivation to use media are some of the key theories that can provide insights into this phenomenon. Aidda theory (Attention, Interest, Desire, Decision, Action) is also important in analyzing student motivation to watch films through the streaming platform. By understanding these theories, we can further explore how streaming websites such as "Girlfriend 21" can attract the attention and interest of students in watching.

Methodology

This study employed a correlational method to examine the relationship between the use of the "Girlfriend 21" website and the interest in watching among students at the University of North Sumatra. Researchers used the Yamane Taro Formula to obtain 99 respondents with a 90% confidence level and 10% precision. Various techniques such as proportional stratified random sampling, purposive sampling, and accidental random sampling were used to collect data, which is expected to produce representative and accurate data.

Data Analysis

The data collected was analyzed using various techniques, including single table analysis, cross-table analysis, and hypothesis test using the Spearman's Rank-Order formula through the SPSS 22 application. The results of the hypothesis test showed that alternative hypotheses (H_A) were received while the zero hypothesis (H_0) was rejected, which means there is a significant influence on the use of the "Girlfriend 21" website on the interest in watching students at the University of North Sumatra.

Conclusion

This study illustrates that the website streaming has an important role in increasing the interest in watching movies among students. With ease of access and various content options available, students are increasingly involved in digital media consumption. This is a trend that should be observed by educational institutions and policy makers, given its impact on the behavior and patterns of media consumption among the younger generation.

Implications and Future Research Directions

This research has several implications for educational institutions and policy makers. Firstly, it highlights the importance of considering the impact of streaming websites on the interest of watching among students. Secondly, it suggests that educational institutions should develop strategies to facilitate student entertainment needs, such as providing access to streaming websites or creating alternative forms of entertainment. Finally, this research opens up opportunities for further research on the influence of other streaming media, as well as how other factors such as the type of film and the duration of shows can affect the interest in watching students.

Limitations and Future Research Directions

This study has several limitations, including the use of a correlational method and the reliance on self-reported data. Future research should aim to address these limitations by using more robust methods, such as experimental designs or longitudinal studies. Additionally, future research should explore the impact of other streaming media on the interest of watching among students, as well as the role of other factors such as the type of film and the duration of shows.

Recommendations for Educational Institutions and Policy Makers

Educational institutions and policy makers should consider the impact of streaming websites on the interest of watching among students. They should develop strategies to facilitate student entertainment needs, such as providing access to streaming websites or creating alternative forms of entertainment. Additionally, they should monitor the trends in media consumption among students and adjust their policies accordingly.

Conclusion

In conclusion, this study highlights the importance of considering the impact of streaming websites on the interest of watching among students. The findings of this study suggest that the "Girlfriend 21" website has a significant influence on the interest in watching among students at the University of North Sumatra. This study has several implications for educational institutions and policy makers, and it opens up opportunities for further research on the influence of other streaming media and the role of other factors in shaping media consumption among students.
Frequently Asked Questions (FAQs) about the Effect of the "Girlfriend 21" website on the interest of watching at the University of North Sumatra

Q: What is the main objective of this study?

A: The main objective of this study is to analyze how much influence the "Girlfriend 21" website has on the interest in watching films among students at the University of North Sumatra.

Q: What is the theoretical framework of this study?

A: The theoretical framework of this study includes communication theory, the development of communication technology, and motivation to use media. Aidda theory (Attention, Interest, Desire, Decision, Action) is also important in analyzing student motivation to watch films through the streaming platform.

Q: What method was used in this study?

A: This study employed a correlational method to examine the relationship between the use of the "Girlfriend 21" website and the interest in watching among students at the University of North Sumatra.

Q: How was the data collected?

A: Researchers used various techniques such as proportional stratified random sampling, purposive sampling, and accidental random sampling to collect data, which is expected to produce representative and accurate data.

Q: What was the sample size of this study?

A: The sample size of this study was 99 respondents, obtained using the Yamane Taro Formula with a 90% confidence level and 10% precision.

Q: What was the analysis technique used in this study?

A: The data collected was analyzed using various techniques, including single table analysis, cross-table analysis, and hypothesis test using the Spearman's Rank-Order formula through the SPSS 22 application.

Q: What were the results of the hypothesis test?

A: The results of the hypothesis test showed that alternative hypotheses (H_A) were received while the zero hypothesis (H_0) was rejected, which means there is a significant influence on the use of the "Girlfriend 21" website on the interest in watching students at the University of North Sumatra.

Q: What are the implications of this study?

A: This study has several implications for educational institutions and policy makers. Firstly, it highlights the importance of considering the impact of streaming websites on the interest of watching among students. Secondly, it suggests that educational institutions should develop strategies to facilitate student entertainment needs, such as providing access to streaming websites or creating alternative forms of entertainment.

Q: What are the limitations of this study?

A: This study has several limitations, including the use of a correlational method and the reliance on self-reported data. Future research should aim to address these limitations by using more robust methods, such as experimental designs or longitudinal studies.

Q: What are the future research directions?

A: Future research should explore the impact of other streaming media on the interest of watching among students, as well as the role of other factors such as the type of film and the duration of shows.

Q: What recommendations do you have for educational institutions and policy makers?

A: Educational institutions and policy makers should consider the impact of streaming websites on the interest of watching among students. They should develop strategies to facilitate student entertainment needs, such as providing access to streaming websites or creating alternative forms of entertainment. Additionally, they should monitor the trends in media consumption among students and adjust their policies accordingly.

Q: What is the significance of this study?

A: This study is significant because it highlights the importance of considering the impact of streaming websites on the interest of watching among students. It also provides insights into the role of streaming websites in shaping media consumption among students, which can inform educational policies and strategies.