The Role of Digital Pruforce Media

Oct 13, 2025 by windailys.com 31 views

Analysis of the Effect of Competency and Use of Digital Pruforce Media in Improving Prudential Life Marketing Staff Performance at the Prustarshine Agency - Medan

Introduction

In today's fast-paced and competitive business environment, a good performance is the main hope for every Prudential insurance marketer. Achieving sales volume targets, maintaining customers, and recruiting new agents are just a few of the key performance indicators that determine the success of an insurance marketer. However, there are several factors that can affect the performance of insurance marketers, including the competence of marketers themselves and the availability of digital technology media that can support marketing. In this study, we aim to analyze the effect of competencies and use of digital pruforce media on improving the performance of Prudential insurance marketers.

Background of the Study

The Prustarshine Agency, located in Medan, is one of the leading insurance agencies in the region. With a large number of marketers and a wide range of products, the agency faces a significant challenge in maintaining its market share and achieving its sales targets. In recent years, the agency has been investing heavily in digital technology, including the use of digital pruforce media, to support its marketing efforts. However, the effectiveness of this investment is still unclear, and the agency needs to understand the impact of digital pruforce media on the performance of its marketers.

Methodology

This study used a quantitative approach, with a sample size of 68 respondents from the Prustarshine Agency. The respondents were selected using the Slovin formula, and they consisted of various career positions, such as agents, Associate Agency Manager, Associate Agency Director, and Agency Director. Data was collected through the distribution of questionnaires to respondents, which were then analyzed using multiple linear analysis techniques, classical assumptions tests, and hypothesis tests.

Results

The results of the study showed that simultaneously, the competencies and use of digital pruforce media had a significant influence on the performance of Prudential insurance marketers. Specifically, competence showed a positive but insignificant influence on performance, while the use of digital pruforce media had a positive and significant influence.

Analysis and Explanation

Effect of Competency

The competence of insurance marketers includes the ability, knowledge, and skills possessed by individuals in carrying out their duties. Although the results of the study showed a positive effect, the effect was not significant. This can be interpreted that although competence is an important factor, there are other variables that may be more dominant in influencing performance. This could be due to dependence on external conditions, such as market situations or regulatory changes that can affect the work of marketing staff.

The Role of Digital Pruforce Media

Meanwhile, the use of digital pruforce media has a significant impact on the performance of marketers. This media not only facilitates the marketing process, but also provides broader access to marketers to interact with customers and prospective agents. In the digital age, the ability to utilize information and communication technology is very important in increasing the efficiency and effectiveness of marketing. Pruforce as a digital platform allows marketing staff to get the latest information, conduct market analysis, and increase interaction with customers.

The Relationship between Competencies and Digital Media

This analysis also shows the relationship between competence and the use of digital media. Competent marketing staff in utilizing primchorce will be able to improve their performance optimally. Therefore, training and competency development must be the main focus in the HR management strategy at the Prustarshine Agency. Investment in training on the use of digital media will have a positive impact on overall performance.

Conclusion

From the analysis above, it can be concluded that both competencies and the use of digital pruforce media play a role in improving the performance of prudential marketing staff. However, to achieve optimal results, companies need to place more attention to competency training and utilize digital technology to the maximum. This effort is expected to create marketers who are not only reliable, but are also ready to face challenges in this digital era.

Recommendations

Based on the findings of this study, the following recommendations are made:

Competency Training: The Prustarshine Agency should prioritize competency training for its marketing staff. This training should focus on developing the skills and knowledge required to utilize digital pruforce media effectively.
Digital Pruforce Media: The agency should continue to invest in digital pruforce media, including the development of new platforms and tools that can support marketing efforts.
Performance Monitoring: The agency should establish a system to monitor the performance of its marketing staff, including the use of digital pruforce media.
HR Management: The agency should review its HR management strategy to ensure that it is aligned with the needs of the business. This should include the development of a competency framework that outlines the skills and knowledge required for marketing staff.

Limitations of the Study

This study has several limitations that should be noted. Firstly, the sample size was relatively small, which may limit the generalizability of the findings. Secondly, the study only focused on the Prustarshine Agency, which may not be representative of other insurance agencies. Finally, the study only examined the effect of competencies and digital pruforce media on performance, and did not explore other factors that may influence performance.

Future Research Directions

This study provides several avenues for future research. Firstly, researchers could explore the impact of digital pruforce media on other aspects of marketing, such as customer engagement and brand awareness. Secondly, researchers could examine the relationship between competencies and digital pruforce media in other industries, such as finance or healthcare. Finally, researchers could investigate the effectiveness of different training programs in developing the skills and knowledge required to utilize digital pruforce media effectively.
Q&A: Analysis of the Effect of Competency and Use of Digital Pruforce Media in Improving Prudential Life Marketing Staff Performance at the Prustarshine Agency - Medan

Q: What is the main focus of this study?

A: The main focus of this study is to analyze the effect of competencies and use of digital pruforce media on improving the performance of Prudential insurance marketers.

Q: What is the population used as the object of research in this study?

A: The population used as the object of research in this study consists of 211 marketers who are in the Prustarshine Agency, Medan.

Q: What is the sample size used in this study?

A: The sample size used in this study is 68 respondents, which were selected using the Slovin formula.

Q: What are the career positions of the respondents in this study?

A: The respondents in this study consist of various career positions, such as agents, Associate Agency Manager, Associate Agency Director, and Agency Director.

Q: What is the method used to collect data in this study?

A: Data was collected through the distribution of questionnaires to respondents, which were then analyzed using multiple linear analysis techniques, classical assumptions tests, and hypothesis tests.

Q: What are the results of the study?

A: The results of the study showed that simultaneously, the competencies and use of digital pruforce media had a significant influence on the performance of Prudential insurance marketers. Specifically, competence showed a positive but insignificant influence on performance, while the use of digital pruforce media had a positive and significant influence.

Q: What is the implication of the study's findings?

A: The study's findings imply that both competencies and the use of digital pruforce media play a role in improving the performance of prudential marketing staff. However, to achieve optimal results, companies need to place more attention to competency training and utilize digital technology to the maximum.

Q: What are the recommendations of the study?

A: The study recommends that the Prustarshine Agency should prioritize competency training for its marketing staff, continue to invest in digital pruforce media, establish a system to monitor the performance of its marketing staff, and review its HR management strategy to ensure that it is aligned with the needs of the business.

Q: What are the limitations of the study?

A: The study has several limitations, including a relatively small sample size, a focus on the Prustarshine Agency, and an examination of only the effect of competencies and digital pruforce media on performance.

Q: What are the future research directions suggested by the study?

A: The study suggests several avenues for future research, including the impact of digital pruforce media on other aspects of marketing, the relationship between competencies and digital pruforce media in other industries, and the effectiveness of different training programs in developing the skills and knowledge required to utilize digital pruforce media effectively.

Q: What is the significance of the study?

A: The study is significant because it provides insights into the factors that influence the performance of Prudential insurance marketers and highlights the importance of competency training and the use of digital pruforce media in improving performance.

Q: What are the implications of the study for the Prustarshine Agency?

A: The study's findings have implications for the Prustarshine Agency, including the need to prioritize competency training, continue to invest in digital pruforce media, and review its HR management strategy to ensure that it is aligned with the needs of the business.

Q: What are the implications of the study for other insurance agencies?

A: The study's findings have implications for other insurance agencies, including the need to prioritize competency training, invest in digital pruforce media, and review their HR management strategies to ensure that they are aligned with the needs of the business.