The Influence of Reward and Work Culture on the Productivity of Call Center Division Employees at PT Indosat Tbk Medan

Oct 13, 2025 by windailys.com 63 views

The Influence of Reward and Work Culture on the Productivity of Call Center Division Employees at PT Indosat Tbk Medan

Introduction

In today's competitive business landscape, increasing employee productivity is crucial for the success of any organization. PT Indosat Tbk Medan, a leading telecommunications company, is no exception. The call center division plays a vital role in providing excellent customer service and driving business growth. However, maintaining high productivity levels among call center employees can be a significant challenge. This study aims to investigate the impact of reward and work culture on employee productivity in the call center division of PT Indosat Tbk Medan.

The Importance of Reward and Work Culture

Reward and work culture are two critical factors that can significantly influence employee productivity. Reward refers to the recognition and compensation given to employees for their hard work and contributions to the organization. A positive work culture, on the other hand, encompasses the values, norms, and behaviors that shape the work environment. A supportive and motivating work culture can boost employee morale, engagement, and productivity.

Methodology

This study involved all employees of the Call Center division section outbound PT Indosat Tbk Medan, totaling 60 people, who were active in the January-December 2009 period. The data used was primary data, and analyzed using SPSS version 16.00 for Windows. The analysis techniques used include descriptive analysis, simple tabulation analysis, multiple linear regression analysis, and determinant coefficient.

Results

The results of the F ** test show that reward and work culture simultaneously have a significant impact on the productivity of employees of the call center division. ** Test results T ** (individually) confirm that the variable reward and work culture variables have a positive and significant effect on employee productivity.

The coefficient of determination of 73.2% shows that 73.2% variations of employee productivity in the call center division can be explained by the variable reward and work culture. The remaining (26.8%) is influenced by other factors not examined in this study.

Regression Equation

The regression equation is as follows:

y = -6,245 + 0, 314x1 + 1,140x2 + e

Y = Employee Productivity
X1 = reward
X2 = work culture
E = error

This regression equation shows that reward and work culture have a positive impact on productivity. Every increase in the value of reward will increase productivity by 0.314 units, while an increase in work culture will increase productivity by 1,140 units.

Importance of Reward and Positive Work Culture

This study highlights the importance of reward and positive work culture in increasing employee productivity. Reward can be in the form of financial incentives, appreciation, and recognition of good performance. A positive work culture, on the other hand, includes mutual trust, open communication, and appreciation for employees.

Recommendations for PT Indosat Tbk Medan

Based on the findings of this study, the following recommendations are made:

*** Improve Program Reward: *** The company can improve the system reward to be more fair and motivating.

*** Strengthening Work Culture: *** The company needs to build and maintain a positive work culture, mutual support, and respect.

*** Training Program Development: *** Employee training and development programs can improve skills and knowledge, which in turn has a positive impact on productivity.

Conclusion

This study provides valuable information for PT Indosat Tbk Medan in an effort to increase employee productivity in the call center division. The implementation of the recommendations given can be a strategic step to create a positive work environment and encourage employees to achieve optimal potential.

Limitations of the Study

This study has several limitations. Firstly, the data used was primary data, which may be subject to biases and errors. Secondly, the study only focused on the call center division of PT Indosat Tbk Medan, and the findings may not be generalizable to other departments or organizations.

Future Research Directions

Future research can build on the findings of this study by investigating the impact of other factors on employee productivity, such as job satisfaction, motivation, and work-life balance. Additionally, researchers can explore the effectiveness of different reward and work culture strategies in improving employee productivity.

References

[List of references cited in the study]

Appendix

[Appendix containing additional tables, figures, and data]

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Frequently Asked Questions (FAQs) about the Influence of Reward and Work Culture on Employee Productivity

Q: What is the main objective of this study?

A: The main objective of this study is to investigate the impact of reward and work culture on employee productivity in the call center division of PT Indosat Tbk Medan.

Q: What is the significance of this study?

A: This study is significant because it highlights the importance of reward and positive work culture in increasing employee productivity. The findings of this study can be used by organizations to develop effective strategies for improving employee productivity and overall performance.

Q: What are the key findings of this study?

A: The key findings of this study are:

Reward and work culture have a significant impact on employee productivity in the call center division of PT Indosat Tbk Medan.
The coefficient of determination of 73.2% shows that 73.2% variations of employee productivity in the call center division can be explained by the variable reward and work culture.
The regression equation shows that reward and work culture have a positive impact on productivity.

Q: What are the implications of this study?

A: The implications of this study are:

Organizations should prioritize reward and positive work culture to improve employee productivity and overall performance.
Organizations should develop effective strategies for recognizing and rewarding employees for their hard work and contributions.
Organizations should create a positive work culture that promotes mutual trust, open communication, and appreciation for employees.

Q: What are the limitations of this study?

A: The limitations of this study are:

The data used was primary data, which may be subject to biases and errors.
The study only focused on the call center division of PT Indosat Tbk Medan, and the findings may not be generalizable to other departments or organizations.

Q: What are the future research directions?

A: Future research directions include:

Investigating the impact of other factors on employee productivity, such as job satisfaction, motivation, and work-life balance.
Exploring the effectiveness of different reward and work culture strategies in improving employee productivity.
Conducting a longitudinal study to examine the long-term effects of reward and work culture on employee productivity.

Q: What are the practical implications of this study?

A: The practical implications of this study are:

Organizations should prioritize reward and positive work culture to improve employee productivity and overall performance.
Organizations should develop effective strategies for recognizing and rewarding employees for their hard work and contributions.
Organizations should create a positive work culture that promotes mutual trust, open communication, and appreciation for employees.

Q: What are the theoretical implications of this study?

A: The theoretical implications of this study are:

The study provides evidence for the importance of reward and positive work culture in improving employee productivity.
The study contributes to the existing literature on the topic of employee productivity and motivation.
The study provides a framework for understanding the complex relationships between reward, work culture, and employee productivity.

Q: What are the recommendations for future research?

A: The recommendations for future research are:

Conduct a longitudinal study to examine the long-term effects of reward and work culture on employee productivity.
Investigate the impact of other factors on employee productivity, such as job satisfaction, motivation, and work-life balance.
Explore the effectiveness of different reward and work culture strategies in improving employee productivity.