The government should increase awareness and education about the importance of protecting famous brands

Oct 13, 2025 by windailys.com 21 views

Legal Protection of the Well-Known Brand Holder Against the Forgery of the Brand by the Home Industry in Indonesia

The Serious Issue of Brand Counterfeiting in Indonesia

Factoring of famous brands, especially foreign brands, is a serious issue in Indonesia. With the high economic value attached to these brands, many home-based industries try to take advantage of this opportunity to gain fast profits. Famous brands are often falsified because of lower prices compared to original products, thus attracting consumers who want to save money. However, this action not only harms the brand owner, but also disrupts the country's economy, especially from the tax sector lost due to the sale of fake products. The economic impact of brand counterfeiting is significant, and it is essential to address this issue to maintain the health of the country's economy.

The Regulation of Brands in Indonesia

Regulations regarding brands in Indonesia have existed since 1961 and have experienced several changes through several laws. Law Number 20 of 2016 concerning Brands and Geographical Indications provides a stronger legal framework for brand protection, including famous brands. In this law, various aspects are regulated, ranging from registration, protection, to sanctions for violators. The regulation of brands in Indonesia is essential to protect the rights of brand owners and prevent the circulation of fake products.

The Legal Accountability for the Famous Brand Counterfeiting Carried Out by the Home Industry

Legal responsibility for the famous brand counterfeiting can be seen from several aspects of the law, namely civil law, administration, and criminal law. In civil law, the brand owner has the right to demand compensation for violators, while administrative law provides authority to the government to control fake products in the market. On the other hand, criminal law provides more strict sanctions for brand counterfeiting. However, the effectiveness of law enforcement is often hampered by lack of reports from those who feel disadvantaged.

The Challenges of Enforcing the Law

The effectiveness of law enforcement is often hampered by lack of reports from those who feel disadvantaged. Without a report from a brand owner who feels disadvantaged, legal action becomes difficult to do, and this makes the law appear irrelevant in practice. This is a significant challenge in enforcing the law and protecting the rights of brand owners.

The Legal Protection for Famous Brand Holders

Legal protection for famous brand holders has been clearly regulated in Law Number 20 Year 2016. In this law, there are various regulations that protect brand owners from counterfeiting, and provide strict sanctions for violators. However, complaint sanctions are a challenge. Without a report from a brand owner who feels disadvantaged, legal action becomes difficult to do, and this makes the law appear irrelevant in practice.

The Importance of Community Understanding and Awareness

The issue of falsification of famous brands in Indonesia, especially those carried out by the home industry, requires serious attention from various parties. Effective law enforcement and support from the brand owners themselves are very necessary so that the protection of famous brands can run well. This will not only protect brand owners, but will also maintain the health of the country's economy by minimizing the circulation of fake products that harm many parties. Thus, community understanding and awareness, as well as cooperation between the government and brand owners, is the key to overcoming this problem.

Conclusion

Recommendations

The government should increase awareness and education about the importance of protecting famous brands.
The government should provide support and resources to brand owners to help them protect their brands.
The government should strengthen law enforcement and provide strict sanctions for brand counterfeiting.
The community should be aware of the importance of protecting famous brands and report any cases of brand counterfeiting.
The government and brand owners should cooperate to overcome the problem of brand counterfeiting.

By following these recommendations, the problem of brand counterfeiting in Indonesia can be overcome, and the health of the country's economy can be maintained. The protection of famous brands is essential for the country's economy, and it requires the cooperation and support of all parties involved.
Frequently Asked Questions (FAQs) About Legal Protection of the Well-Known Brand Holder Against the Forgery of the Brand by the Home Industry in Indonesia

Q: What is brand counterfeiting, and how is it a problem in Indonesia?

A: Brand counterfeiting is the act of creating and selling fake products that are identical or similar to a well-known brand, without the permission of the brand owner. This is a problem in Indonesia because it harms the brand owner, disrupts the country's economy, and can lead to the loss of tax revenue.

Q: What are the consequences of brand counterfeiting in Indonesia?

A: The consequences of brand counterfeiting in Indonesia include financial losses for the brand owner, damage to the brand's reputation, and a loss of tax revenue for the government. Additionally, brand counterfeiting can also lead to the spread of counterfeit products, which can harm consumers and undermine the country's economy.

Q: What laws protect the rights of brand owners in Indonesia?

A: The laws that protect the rights of brand owners in Indonesia include Law Number 20 of 2016 concerning Brands and Geographical Indications, which provides a stronger legal framework for brand protection, including famous brands. This law regulates various aspects of brand protection, including registration, protection, and sanctions for violators.

Q: What are the legal responsibilities of brand owners in Indonesia?

A: The legal responsibilities of brand owners in Indonesia include registering their brands, protecting their brands from counterfeiting, and reporting any cases of brand counterfeiting to the authorities. Brand owners also have the right to demand compensation for violators and to take legal action against those who engage in brand counterfeiting.

Q: How can brand owners protect their brands from counterfeiting in Indonesia?

A: Brand owners can protect their brands from counterfeiting in Indonesia by registering their brands, monitoring the market for counterfeit products, and reporting any cases of brand counterfeiting to the authorities. They can also work with the government and other stakeholders to strengthen law enforcement and provide support to victims of brand counterfeiting.

Q: What role can the government play in protecting the rights of brand owners in Indonesia?

A: The government can play a significant role in protecting the rights of brand owners in Indonesia by strengthening law enforcement, providing support to victims of brand counterfeiting, and working with brand owners to prevent brand counterfeiting. The government can also provide education and awareness programs to inform consumers about the risks of brand counterfeiting and the importance of protecting famous brands.

Q: How can consumers help to prevent brand counterfeiting in Indonesia?

A: Consumers can help to prevent brand counterfeiting in Indonesia by being aware of the risks of brand counterfeiting and the importance of protecting famous brands. They can also report any cases of brand counterfeiting to the authorities and support brand owners in their efforts to protect their brands.

Q: What are the benefits of protecting famous brands in Indonesia?

A: The benefits of protecting famous brands in Indonesia include maintaining the health of the country's economy, protecting the rights of brand owners, and preventing the spread of counterfeit products. Protecting famous brands also helps to maintain consumer trust and confidence in the market, which is essential for economic growth and development.

Q: How can the community help to prevent brand counterfeiting in Indonesia?

A: The community can help to prevent brand counterfeiting in Indonesia by being aware of the risks of brand counterfeiting and the importance of protecting famous brands. They can also report any cases of brand counterfeiting to the authorities and support brand owners in their efforts to protect their brands. Additionally, the community can work with the government and brand owners to strengthen law enforcement and provide support to victims of brand counterfeiting.