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Oct 13, 2025 by windailys.com 19 views

Financial Analysis and Marketing of Processed Products of Pedada Syrup (Sonneratia Caseolaris L.) in Perbaungan District, Serdang Bedaga Bedaga, North Sumatra

Introduction

The utilization of mangroves as a source of food in Indonesia is still relatively limited, especially in the context of community empowerment that lives around the mangrove forest. Awareness about the benefits of mangroves and fruit processing skills must be increased so that the existing potential can be utilized optimally. One of the processed products that has bright prospects is Pedada syrup made from Pedada fruit (Sonneratia Caseolaris L.). This study aims to analyze financial feasibility and marketing flow from Pedada syrup in Perbaungan District, Serdang Bedagai Regency.

Financial Feasibility

Financial analysis is a crucial aspect of any business, and in this case, it is essential to determine the financial feasibility of processing Pedada fruit into syrup. The analysis is carried out using cost and financial methods as well as financial indicators such as revenue cost ratio (R/C ratio), Break Even Point (BEP), and Payback Period. From the results of the analysis, the processing of pedada fruit into syrup shows encouraging results.

Revenue Cost Ratio (R/C Ratio)

The R/C ratio of 5 shows that every one rupiah incurred for production costs can generate five rupiah in income. This shows that this business is feasible to be developed. A high R/C ratio indicates that the business has a high potential for profitability, and in this case, it is clear that the processing of Pedada fruit into syrup is a viable business venture.

Break Even Point (BEP)

The break-even point for the production of Pedada syrup is 17 bottles, with an even price of Rp 2,358.00. This shows that in the amount of production and price, this business did not suffer losses. The break-even point is the point at which the business's total revenue equals its total fixed and variable costs, and in this case, it is clear that the business can operate at a profit.

Payback Period

In addition, the payment period (payback period) shows that the initial investment can return after two production cycles. The payback period is the time it takes for the business to recover its initial investment, and in this case, it is clear that the business can recover its investment in a relatively short period.

Marketing and Margin

In terms of marketing, the distribution flow of Pedada syrup starts from the processor, then to the collector, then to the retailer, until finally arriving to the consumer. Each stage in this marketing process has its own role and can affect the final selling price to consumers.

Marketing Margins

Marketing margins for Pedada syrup products are estimated at Rp 3,000.00, which are the advantages for each layer in the distribution chain. The marketing margin is the difference between the selling price and the cost price of the product, and in this case, it is clear that the business can generate a significant profit margin.

Recommendation

Based on the results of this study, it is recommended that the processing of Pedada syrup receives attention and support, especially from local governments. Given the economic potential that can be produced from this product, this business development will not only increase the income of the processors, but also have a positive impact on the local economy in Perbaungan District.

Support for Business Development

Support in the form of skills training, market access, and product promotion will be very helpful in maximizing the potential of this business. The local government can provide training and skills development programs for the processors, as well as provide access to markets and promote the product to increase its visibility and demand.

Conclusion

Processed Pedada Syrup (Sonneratia caseolaris L.) products not only have bright prospects in terms of financial, but can also be one of the efforts to empower people who live in the mangrove area. With proper support and better understanding of the benefits and ways of mangrove processing, it is hoped that this business can develop and make a significant contribution to the welfare of the local community.

Future Directions

The future of this business is promising, and with the right support and resources, it can become a significant contributor to the local economy. The business can also serve as a model for other communities to develop their own processed products from mangrove fruits, and can help to promote the utilization of mangroves as a source of food in Indonesia.

Limitations of the Study

This study has several limitations, including the small sample size and the limited scope of the analysis. Future studies can build on this research by conducting a more comprehensive analysis of the financial and marketing aspects of the business, as well as exploring other potential markets and distribution channels.

Conclusion

In conclusion, this study has demonstrated the financial feasibility and marketing potential of processed Pedada Syrup (Sonneratia caseolaris L.) products in Perbaungan District, Serdang Bedagai Regency. The business has a high potential for profitability, and with the right support and resources, it can become a significant contributor to the local economy.
Q&A: Financial Analysis and Marketing of Processed Products of Pedada Syrup (Sonneratia Caseolaris L.) in Perbaungan District, Serdang Bedaga Bedaga, North Sumatra

Q: What is Pedada Syrup and why is it a promising product?

A: Pedada Syrup is a processed product made from Pedada fruit (Sonneratia Caseolaris L.), a type of mangrove fruit that is abundant in Indonesia. The syrup is a sweet and nutritious product that has a high potential for profitability due to its unique flavor and nutritional benefits.

Q: What are the financial indicators used to analyze the feasibility of Pedada Syrup production?

A: The financial indicators used to analyze the feasibility of Pedada Syrup production include Revenue Cost Ratio (R/C ratio), Break Even Point (BEP), and Payback Period. These indicators provide a comprehensive picture of the business's financial performance and help determine its feasibility.

Q: What is the R/C ratio and what does it indicate?

A: The R/C ratio is a financial indicator that measures the relationship between revenue and cost. A high R/C ratio indicates that the business has a high potential for profitability, and in this case, the R/C ratio of 5 shows that every one rupiah incurred for production costs can generate five rupiah in income.

Q: What is the Break Even Point (BEP) and what does it indicate?

A: The BEP is the point at which the business's total revenue equals its total fixed and variable costs. In this case, the BEP for the production of Pedada Syrup is 17 bottles, with an even price of Rp 2,358.00. This indicates that the business can operate at a profit.

Q: What is the Payback Period and what does it indicate?

A: The Payback Period is the time it takes for the business to recover its initial investment. In this case, the Payback Period is two production cycles, indicating that the business can recover its investment in a relatively short period.

Q: What are the marketing margins for Pedada Syrup products?

A: The marketing margins for Pedada Syrup products are estimated at Rp 3,000.00, which are the advantages for each layer in the distribution chain. This indicates that the business can generate a significant profit margin.

Q: What support is recommended for the development of Pedada Syrup production?

A: Support in the form of skills training, market access, and product promotion is recommended for the development of Pedada Syrup production. This will help maximize the potential of the business and increase its visibility and demand.

Q: What are the future directions for Pedada Syrup production?

A: The future of Pedada Syrup production is promising, and with the right support and resources, it can become a significant contributor to the local economy. The business can also serve as a model for other communities to develop their own processed products from mangrove fruits.

Q: What are the limitations of this study?

A: This study has several limitations, including the small sample size and the limited scope of the analysis. Future studies can build on this research by conducting a more comprehensive analysis of the financial and marketing aspects of the business, as well as exploring other potential markets and distribution channels.

Q: What is the conclusion of this study?

A: This study has demonstrated the financial feasibility and marketing potential of processed Pedada Syrup (Sonneratia caseolaris L.) products in Perbaungan District, Serdang Bedagai Regency. The business has a high potential for profitability, and with the right support and resources, it can become a significant contributor to the local economy.