Suitable for the dry season

Oct 13, 2025 by windailys.com 48 views

Introduction

Located in Bangun Sari Village, Tanjung Morawa District, Deli Serdang Regency, Taman Bunga Madirsan is a popular destination for ornamental plant enthusiasts. However, what drives consumers to choose specific ornamental plants in this park? This study aims to uncover the underlying preferences and priorities of consumers in selecting ornamental plants at Madirsan Flower Park.

Methodology

This research employed a survey method involving 55 ornamental plant buyers. The data was analyzed using descriptive and quantitative descriptive analysis, as well as conjoint analysis, to reveal the preferences and priorities of consumers. The survey aimed to gather information on the attributes of ornamental plants that influence consumer purchasing decisions.

Results

The results of this study showed that consumers in the Madirsan flower garden tend to prefer plants with the following attributes:

Green color: Consumers in the Madirsan flower garden have a strong preference for plants with green leaves. This suggests that the color of the plant is an important factor in the purchasing decision.
Medium size: Consumers in the Madirsan flower garden tend to prefer plants with medium size. This indicates that the size of the plant is also an important factor in the purchasing decision.
Suitable for the dry season: Consumers in the Madirsan flower garden have a tendency towards plants that are suitable for the dry season. This suggests that the ability of the plant to thrive in dry conditions is an important consideration for consumers.

In addition to these attributes, the price of the plant and ease of maintenance are also important factors in the purchasing decision. The results showed that:

Price under Rp 100,000: Consumers in the Madirsan flower garden tend to prefer plants that are priced under Rp 100,000. This suggests that affordability is an important consideration for consumers.
Ease of maintenance: Consumers in the Madirsan flower garden have a tendency towards plants that are easy to maintain. This indicates that the ease of maintenance is an important factor in the purchasing decision.

Priority of Consumer Preferences

This study also revealed the level of priority of consumers to various ornamental plant attributes. The results showed that:

Plant prices: Plant prices turned out to be the most important factor in determining consumer choices. This suggests that affordability is a key consideration for consumers.
Plant care: Plant care is the second most important factor in determining consumer choices. This indicates that the ease of maintenance is an important consideration for consumers.
Plant color: Plant color is the third most important factor in determining consumer choices. This suggests that the color of the plant is an important consideration for consumers.
Plant size: Plant size is the fourth most important factor in determining consumer choices. This indicates that the size of the plant is an important consideration for consumers.
Plant type: Plant type is the least important factor in determining consumer choices. This suggests that the type of plant is not as important as other attributes in the purchasing decision.

Implications of the Study

This study provides valuable insights into the preferences and priorities of consumers in selecting ornamental plants at Madirsan Flower Park. The findings of this study have several implications for the owner of the Madirsan Flower Park:

Marketing strategies: Understanding consumer preferences and priorities can help the owner of the Madirsan Flower Park to develop more effective marketing strategies. By highlighting the attributes that are most important to consumers, the park can attract more customers and increase sales.
Product supply: The study's findings can also inform the owner of the Madirsan Flower Park on the types of plants to stock and the prices to charge. By offering plants that meet consumer preferences and priorities, the park can increase customer satisfaction and loyalty.
Education and care services: The study's findings also suggest that consumers in the Madirsan flower garden tend to choose plants that are easily cared for. This indicates that there is a need for education and care services to help consumers maintain their plants. By providing these services, the park can increase customer trust and satisfaction.

Conclusion

This study provides a comprehensive analysis of consumer preferences and priorities in selecting ornamental plants at Madirsan Flower Park. The findings of this study have several implications for the owner of the park, including the development of more effective marketing strategies, the supply of plants that meet consumer preferences and priorities, and the provision of education and care services to help consumers maintain their plants. By understanding consumer preferences and priorities, the park can grow and become a more attractive destination for ornamental plant enthusiasts.

Q: What is the main consideration of consumers in choosing ornamental plants at Madirsan Flower Park?

A: The main consideration of consumers in choosing ornamental plants at Madirsan Flower Park is the price of the plant, followed by the ease of maintenance, plant color, plant size, and finally plant type.

Q: What are the most important attributes of ornamental plants for consumers in the Madirsan flower garden?

A: The most important attributes of ornamental plants for consumers in the Madirsan flower garden are:

Green color: Consumers in the Madirsan flower garden have a strong preference for plants with green leaves.
Medium size: Consumers in the Madirsan flower garden tend to prefer plants with medium size.
Suitable for the dry season: Consumers in the Madirsan flower garden have a tendency towards plants that are suitable for the dry season.

Q: Why is affordability an important consideration for consumers in the Madirsan flower garden?

A: Affordability is an important consideration for consumers in the Madirsan flower garden because consumers tend to prefer plants that are priced under Rp 100,000. This suggests that affordability is a key consideration for consumers.

Q: What is the role of plant care in the purchasing decision of consumers in the Madirsan flower garden?

A: Plant care plays a significant role in the purchasing decision of consumers in the Madirsan flower garden. Consumers in the Madirsan flower garden have a tendency towards plants that are easy to maintain, indicating that the ease of maintenance is an important factor in the purchasing decision.

Q: How can the owner of the Madirsan Flower Park use the findings of this study to improve marketing strategies?

A: The owner of the Madirsan Flower Park can use the findings of this study to develop more effective marketing strategies by highlighting the attributes that are most important to consumers, such as affordability and ease of maintenance. By doing so, the park can attract more customers and increase sales.

Q: What are the implications of the study's findings for the supply of plants at the Madirsan Flower Park?

A: The study's findings suggest that the owner of the Madirsan Flower Park should stock plants that meet consumer preferences and priorities, such as plants with green leaves, medium size, and suitable for the dry season. By doing so, the park can increase customer satisfaction and loyalty.

Q: What are the implications of the study's findings for the provision of education and care services at the Madirsan Flower Park?

A: The study's findings suggest that consumers in the Madirsan flower garden tend to choose plants that are easily cared for. This indicates that there is a need for education and care services to help consumers maintain their plants. By providing these services, the park can increase customer trust and satisfaction.

Q: What are the limitations of this study?

A: The limitations of this study include the small sample size and the fact that the study was conducted in a specific location, the Madirsan Flower Park. Future studies should aim to replicate this study in different locations and with larger sample sizes to increase the generalizability of the findings.

Q: What are the future research directions based on the findings of this study?

A: Future research directions based on the findings of this study include:

Replicating the study in different locations: Future studies should aim to replicate this study in different locations to increase the generalizability of the findings.
Examining the impact of marketing strategies on consumer preferences: Future studies should examine the impact of marketing strategies on consumer preferences and priorities.
Investigating the role of education and care services in increasing customer satisfaction: Future studies should investigate the role of education and care services in increasing customer satisfaction and loyalty.