Suggestive Selling Ability by The Kitchen Waitress to Maintain the Revenue of The Aryaduta Hotel Medan

Oct 13, 2025 by windailys.com 4 views

Suggestive Selling Ability by The Kitchen Waitress to Maintain the Revenue of The Aryaduta Hotel Medan

Introduction

The hospitality industry, particularly hotels, plays a significant role in the economy of a country. One of the key factors that contribute to the success of a hotel is its ability to provide excellent service to its guests. In this context, the role of a waitress in a hotel's kitchen is crucial in ensuring that guests have a memorable experience. One of the essential skills that a waitress needs to master is suggestive selling, which is the ability to offer food and beverage choices to guests. In this article, we will discuss the importance of suggestive selling in the hotel industry, particularly in The Aryaduta Hotel Medan, and how it can contribute to maintaining the revenue of the hotel.

The Importance of Suggestive Selling in the Hotel Industry

Suggestive selling is a sales technique used by waiters to offer food and beverage choices to guests. It is a way of providing guests with options that they may not have considered before, but are likely to be interested in. The goal of suggestive selling is to increase the number of orders and ultimately, the revenue of the hotel. However, not all waiters are able to apply suggestive selling effectively. The obstacle that often arises is the lack of communication skills and product knowledge. This inability can reduce the potential for restaurant revenue and make guests' experience less satisfactory.

The Role of Training in Improving Suggestive Selling Skills

Training is essential in improving the skills of waiters in communicating and understanding the products they offer. The training should focus on two main aspects: communication and product knowledge. Good communication skills will help the waitress explain the menu clearly and interestingly, and create positive interactions with guests. Meanwhile, in-depth knowledge of the menu, ingredients used, and the method of presentation will allow the waiter to provide more appropriate and interesting recommendations.

For example, when the waitress explains the special day, they can highlight the quality materials or cooking techniques used. This not only provides information, but also builds emotional appeal that can trigger guests to try the dish. When waiters do this with confidence, guests tend to feel more comfortable and inspired to order more.

The Positive Impact of Suggestive Selling

Implementation of suggestive selling which is effective not only profitable in terms of increased income, but can also increase guest satisfaction. When guests feel cared for and well served, they are more likely to return and recommend restaurants to others. In other words, suggestive selling not only focuses on sales, but also builds long-term relationships with customers.

Benefits of Suggestive Selling

There are several benefits of suggestive selling in the hotel industry. Some of the benefits include:

Increased revenue: Suggestive selling can increase the number of orders and ultimately, the revenue of the hotel.
Improved guest satisfaction: When guests feel cared for and well served, they are more likely to return and recommend restaurants to others.
Increased customer loyalty: Suggestive selling can build long-term relationships with customers, which can lead to increased customer loyalty.
Competitive advantage: Hotels that implement suggestive selling can gain a competitive advantage over other hotels in the industry.

Challenges of Implementing Suggestive Selling

Despite the benefits of suggestive selling, there are several challenges that hotels may face when implementing this technique. Some of the challenges include:

Lack of communication skills: Waiters may not have the necessary communication skills to effectively implement suggestive selling.
Lack of product knowledge: Waiters may not have the necessary product knowledge to provide guests with accurate and interesting recommendations.
Resistance to change: Some waiters may resist the idea of implementing suggestive selling, which can make it difficult to implement this technique.

Conclusion

In conclusion, suggestive selling is a crucial skill that waiters need to master in order to increase the revenue of The Aryaduta Hotel Medan. Through appropriate training, waiters can develop communication skills and product knowledge needed to provide the best service. Thus, increasing this skill is not only beneficial for restaurants, but also for overall guest experiences. By implementing suggestive selling, hotels can gain a competitive advantage, increase revenue, and improve guest satisfaction.

Recommendations

Based on the research, the following recommendations are made:

Provide training to waiters on communication skills and product knowledge.
Encourage waiters to use suggestive selling techniques when interacting with guests.
Monitor the effectiveness of suggestive selling and make adjustments as needed.
Provide incentives to waiters who successfully implement suggestive selling.

Limitations of the Study

This study has several limitations. Some of the limitations include:

The study was conducted in a single hotel, which may not be representative of other hotels in the industry.
The study only focused on the role of waiters in implementing suggestive selling, and did not consider other factors that may influence the success of this technique.
The study only considered the benefits of suggestive selling, and did not consider the potential drawbacks of this technique.

Future Research Directions

Future research should consider the following directions:

Conduct a study on the effectiveness of suggestive selling in other hotels in the industry.
Examine the role of other factors, such as menu design and pricing, in influencing the success of suggestive selling.
Investigate the potential drawbacks of suggestive selling, such as increased pressure on waiters to upsell and the potential for guests to feel overwhelmed by the number of options.

References

[List of references cited in the study]

Appendix

[Appendix materials, such as additional data or figures, that support the findings of the study]
Frequently Asked Questions (FAQs) about Suggestive Selling in the Hotel Industry

Q: What is suggestive selling?

A: Suggestive selling is a sales technique used by waiters to offer food and beverage choices to guests. It is a way of providing guests with options that they may not have considered before, but are likely to be interested in.

Q: Why is suggestive selling important in the hotel industry?

A: Suggestive selling is important in the hotel industry because it can increase the number of orders and ultimately, the revenue of the hotel. It can also improve guest satisfaction and build long-term relationships with customers.

Q: What are the benefits of suggestive selling?

A: The benefits of suggestive selling include:

Increased revenue
Improved guest satisfaction
Increased customer loyalty
Competitive advantage

Q: What are the challenges of implementing suggestive selling?

A: The challenges of implementing suggestive selling include:

Lack of communication skills
Lack of product knowledge
Resistance to change

Q: How can hotels train their waiters to implement suggestive selling?

A: Hotels can train their waiters to implement suggestive selling by providing training on communication skills and product knowledge. They can also encourage waiters to use suggestive selling techniques when interacting with guests.

Q: What are some tips for implementing suggestive selling effectively?

A: Some tips for implementing suggestive selling effectively include:

Knowing the menu and ingredients used
Being able to explain the menu clearly and interestingly
Being able to provide recommendations based on guest preferences
Being able to handle objections and concerns

Q: How can hotels measure the effectiveness of suggestive selling?

A: Hotels can measure the effectiveness of suggestive selling by tracking the number of orders and revenue generated by suggestive selling. They can also conduct guest surveys to determine the level of satisfaction with the service.

Q: What are some common mistakes to avoid when implementing suggestive selling?

A: Some common mistakes to avoid when implementing suggestive selling include:

Being too pushy or aggressive
Not knowing the menu or ingredients used
Not being able to explain the menu clearly and interestingly
Not being able to handle objections and concerns

Q: How can hotels ensure that their waiters are using suggestive selling effectively?

A: Hotels can ensure that their waiters are using suggestive selling effectively by:

Providing regular training and feedback
Encouraging waiters to use suggestive selling techniques
Monitoring the effectiveness of suggestive selling
Providing incentives for waiters who successfully implement suggestive selling

Q: What are some best practices for implementing suggestive selling in the hotel industry?

A: Some best practices for implementing suggestive selling in the hotel industry include:

Knowing the menu and ingredients used
Being able to explain the menu clearly and interestingly
Being able to provide recommendations based on guest preferences
Being able to handle objections and concerns
Providing regular training and feedback to waiters
Encouraging waiters to use suggestive selling techniques
Monitoring the effectiveness of suggestive selling
Providing incentives for waiters who successfully implement suggestive selling

Q: How can hotels use technology to support suggestive selling?

A: Hotels can use technology to support suggestive selling by:

Implementing a digital menu system that allows guests to view menu options and make recommendations
Using a customer relationship management (CRM) system to track guest preferences and provide personalized recommendations
Using a mobile app to allow guests to order and pay for food and beverages

Q: What are some future trends in suggestive selling?

A: Some future trends in suggestive selling include:

The use of artificial intelligence (AI) to provide personalized recommendations to guests
The use of virtual reality (VR) to provide immersive dining experiences
The use of social media to promote suggestive selling and engage with guests

Q: How can hotels stay ahead of the competition in suggestive selling?

A: Hotels can stay ahead of the competition in suggestive selling by:

Providing regular training and feedback to waiters
Encouraging waiters to use suggestive selling techniques
Monitoring the effectiveness of suggestive selling
Providing incentives for waiters who successfully implement suggestive selling
Staying up-to-date with the latest trends and technologies in suggestive selling.