Problems Faced by the Empowerment of the Bukit Lawang Pesona Tourism Awareness Group

Oct 13, 2025 by windailys.com 36 views

Introduction

Empowerment of tourism awareness groups is a crucial aspect in the development of tourism in an area. One concrete example is the empowerment of the Bukit Lawang Enchantment Awareness Group which operates in the Bukit Lawang Plantation Village, Bahorok District. This study aims to measure and explain how effective this group's empowerment and provide an in-depth picture of the process of empowering the tourism awareness group. By collaborating on tourism development, it is hoped that this group can increase the number of tourist visits which in turn will increase the income of the village community.

The empowerment of tourism awareness groups is a strategic step that must be supported by various parties. This is not only about increasing tourist visits, but also about strengthening the identity and independence of the community. Thus, the empowerment of tourism awareness groups such as the charm of Bukit Lawang not only has a positive impact on the economy, but also creates awareness of the importance of cultural and environmental conservation.

Methodology

This study uses descriptive research methods with a qualitative approach. Data collection techniques are carried out through interviews, observation, documentation, and literature studies. The research informant consisted of the Head of the Langkat Regency Tourism and Culture Office, the Head of the Bukit Lawang Plantation Village, the Chairperson of the Bukit Lawang Pesona Tourism Awareness Group, the members of the group, and the community of the Bukit Lawang Plantation Village.

Problems Faced by the Empowerment of the Bukit Lawang Pesona Tourism Awareness Group

From the results of the study, two main problems were identified that hampered the implementation of the empowerment of this group. First, there are obstacles in the Standard Operating Procedure (SOP) that have not been fully implemented. Second, problems related to budget funds are still inadequate to support these empowerment activities.

The Importance of Good Coordination and Communication

The importance of good coordination and communication between the local government, in this case the Langkat Regency Tourism and Culture Office, and the Bukit Lawang Pesonal Tourism Awareness Group cannot be ignored. Good coordination will ensure that the development of village tourism can run more effectively and efficiently. With the right support, this empowerment program has great potential to change the face of village tourism and improve the quality of life of the local community.

The Potential of Community Empowerment in Tourism Development

In a broader context, this research illustrates that community empowerment in the development of tourism is a strategic step that must be supported by various parties. This is not only about increasing tourist visits, but also about strengthening the identity and independence of the community. Thus, the empowerment of tourism awareness groups such as the charm of Bukit Lawang not only has a positive impact on the economy, but also creates awareness of the importance of cultural and environmental conservation.

Conclusion

With this study, it is hoped that stakeholders can take concrete steps in overcoming the obstacles faced, as well as strengthening collaboration between the government and the community in order to build sustainable and inclusive tourism in the village of the Bukit Lawang plantation. The empowerment of tourism awareness groups is a crucial aspect in the development of tourism in an area, and it is hoped that this study can provide valuable insights for policymakers and stakeholders in the tourism industry.

Recommendations

Based on the findings of this study, the following recommendations are made:

The Langkat Regency Tourism and Culture Office should provide full support to the Bukit Lawang Pesona Tourism Awareness Group by providing adequate budget funds and resources.
The Bukit Lawang Pesona Tourism Awareness Group should establish a clear Standard Operating Procedure (SOP) to ensure the effective implementation of their empowerment activities.
The government and the community should strengthen collaboration and coordination to build sustainable and inclusive tourism in the village of the Bukit Lawang plantation.

Limitations of the Study

This study has several limitations, including:

The study was conducted in a specific location, and the findings may not be generalizable to other areas.
The study relied on qualitative data collection methods, which may not provide a comprehensive picture of the empowerment of the Bukit Lawang Pesona Tourism Awareness Group.
The study did not examine the impact of the empowerment of the Bukit Lawang Pesona Tourism Awareness Group on the local economy and community.

Future Research Directions

Future research should focus on:

Examining the impact of the empowerment of tourism awareness groups on the local economy and community.
Investigating the effectiveness of different empowerment strategies in promoting sustainable and inclusive tourism.
Conducting a comparative study of the empowerment of tourism awareness groups in different locations.

Conclusion

In conclusion, this study highlights the importance of empowering tourism awareness groups in promoting sustainable and inclusive tourism. The empowerment of the Bukit Lawang Pesona Tourism Awareness Group has great potential to change the face of village tourism and improve the quality of life of the local community. However, several obstacles need to be overcome, including the implementation of activities that are classified as slow and problems related to budget funds. With the right support, this empowerment program can be successful and provide valuable insights for policymakers and stakeholders in the tourism industry.

Q: What is the main objective of the study?

A: The main objective of the study is to measure and explain how effective the empowerment of the Bukit Lawang Enchantment Awareness Group is and to provide an in-depth picture of the process of empowering the tourism awareness group.

Q: What are the main problems faced by the empowerment of the Bukit Lawang Pesona Tourism Awareness Group?

A: The two main problems faced by the empowerment of the Bukit Lawang Pesona Tourism Awareness Group are obstacles in the Standard Operating Procedure (SOP) that have not been fully implemented and problems related to budget funds that are still inadequate to support these empowerment activities.

Q: What is the importance of good coordination and communication between the local government and the Bukit Lawang Pesonal Tourism Awareness Group?

A: Good coordination and communication between the local government and the Bukit Lawang Pesonal Tourism Awareness Group is crucial to ensure that the development of village tourism can run more effectively and efficiently.

Q: What is the potential of community empowerment in tourism development?

A: Community empowerment in tourism development is a strategic step that must be supported by various parties. This is not only about increasing tourist visits, but also about strengthening the identity and independence of the community.

Q: What are the recommendations made by the study?

A: The study recommends that the Langkat Regency Tourism and Culture Office should provide full support to the Bukit Lawang Pesona Tourism Awareness Group by providing adequate budget funds and resources. The Bukit Lawang Pesona Tourism Awareness Group should establish a clear Standard Operating Procedure (SOP) to ensure the effective implementation of their empowerment activities. The government and the community should strengthen collaboration and coordination to build sustainable and inclusive tourism in the village of the Bukit Lawang plantation.

Q: What are the limitations of the study?

A: The study has several limitations, including the study was conducted in a specific location, and the findings may not be generalizable to other areas. The study relied on qualitative data collection methods, which may not provide a comprehensive picture of the empowerment of the Bukit Lawang Pesona Tourism Awareness Group. The study did not examine the impact of the empowerment of the Bukit Lawang Pesona Tourism Awareness Group on the local economy and community.

Q: What are the future research directions?

A: Future research should focus on examining the impact of the empowerment of tourism awareness groups on the local economy and community. Investigating the effectiveness of different empowerment strategies in promoting sustainable and inclusive tourism. Conducting a comparative study of the empowerment of tourism awareness groups in different locations.

Q: What is the conclusion of the study?

A: In conclusion, this study highlights the importance of empowering tourism awareness groups in promoting sustainable and inclusive tourism. The empowerment of the Bukit Lawang Pesona Tourism Awareness Group has great potential to change the face of village tourism and improve the quality of life of the local community. However, several obstacles need to be overcome, including the implementation of activities that are classified as slow and problems related to budget funds. With the right support, this empowerment program can be successful and provide valuable insights for policymakers and stakeholders in the tourism industry.