Political parties should invest in effective communication strategies

Oct 13, 2025 by windailys.com 12 views

Introduction

The 2009 election in Paya Bakung Village, Hamparan Perak District, Deli Serdang Regency, was a significant event that saw the participation of various political parties, including the Gerindra Party. As a major player in the election, the Gerindra Party invested heavily in political advertising to reach out to the farm community in the village. However, the extent to which the party's political advertising influenced the participation of the farm community remains unclear. This study aims to explore the relationship between the Gerindra Party's political advertising and the participation of the farm community in the village.

Background

The Gerindra Party, founded in 2008, is a major political party in Indonesia that has been actively involved in various elections, including the 2009 election. The party's political advertising has been a crucial aspect of its campaign strategy, with the aim of reaching out to a wide audience, including the farm community. However, the effectiveness of the party's political advertising in influencing the participation of the farm community has not been extensively studied.

Theoretical Framework

This study utilizes various disciplines of communication science, including mass communication, marketing communication, as well as political advertisements and advertisements. The theory of the effects of mass communication, especially the S-O-R (stimulus-organism-response) theory and cultivation theory, is also employed to provide a deeper perspective on the interaction between political advertisements and community responses.

Methodology

This study uses a correlational method to examine the relationship between the Gerindra Party's political advertising and the participation of the farm community in Paya Bakung Village. The research population consists of 16 farmer groups, with a total population of 640 people. A sample of 96 people was determined using the formula from Arikunto, which is 15% of the population. Stratified proportional sampling and purposive sampling techniques were used to select the sample.

Data Collection

Data collection techniques involve literature studies that include books and other relevant sources, as well as field research through the distribution of questionnaires. The data collected was then analyzed using various methods, including single table analysis, cross table analysis, and hypothesis testing using the Spearman Correlation Coefficient, with the help of SPSS version 15.0 software.

Results

The results of this study show that there is a significant relationship between the political advertising of the Gerindra Party and the participation of the farm community in Paya Bakung Village. The correlation coefficient value obtained is 0.658, which is on a scale of 0.41 - 0.70 according to the Guilford scale. This indicates that the relationship is quite meaningful. To better understand the strength of the influence between the variables of political advertising and public participation, researchers also conduct correlation determinant tests.

Discussion

The participation of farm community in elections does not only depend on political advertising, but is also influenced by other factors such as the level of education, political awareness, and economic conditions. Farmers in Paya Bakung Village show high political awareness, which can affect the extent to which they are involved in the election process. This study provides an important insight into how political advertising can affect political participation among farm communities, as well as providing recommendations for more effective communication strategies for political parties in reaching certain community segments.

Conclusion

This study provides a comprehensive understanding of the relationship between the Gerindra Party's political advertising and the participation of the farm community in Paya Bakung Village. The findings of this study have implications for the development of effective communication strategies for political parties in reaching out to the farm community. It is hoped that these findings can be a reference for further research and practice in the field of political communication.

Recommendations

Based on the findings of this study, the following recommendations are made:

Political parties should invest in effective communication strategies: Political parties should invest in effective communication strategies that take into account the needs and preferences of the farm community.
Political advertising should be tailored to the needs of the farm community: Political advertising should be tailored to the needs of the farm community, taking into account their level of education, political awareness, and economic conditions.
Political parties should engage with the farm community: Political parties should engage with the farm community through various means, including public meetings, town hall meetings, and social media.
Research should be conducted to understand the needs of the farm community: Research should be conducted to understand the needs of the farm community, including their level of education, political awareness, and economic conditions.

Limitations

This study has several limitations, including:

The study was conducted in a single village: The study was conducted in a single village, which may limit the generalizability of the findings.
The sample size was relatively small: The sample size was relatively small, which may limit the reliability of the findings.
The study did not control for other factors: The study did not control for other factors that may influence the participation of the farm community, such as the level of education, political awareness, and economic conditions.

Future Research Directions

This study provides a foundation for further research in the field of political communication. Future research should aim to:

Examine the relationship between political advertising and participation in other communities: Future research should examine the relationship between political advertising and participation in other communities, including urban and suburban areas.
Investigate the impact of political advertising on other outcomes: Future research should investigate the impact of political advertising on other outcomes, including voter turnout, political engagement, and civic participation.
Develop effective communication strategies for political parties: Future research should develop effective communication strategies for political parties in reaching out to the farm community and other communities.

References

Arikunto, S. (2006). Research methodology. Jakarta: Rineka Cipta.

Guilford, J. P. (1954). Psychometric methods. New York: McGraw-Hill.

Spearman, C. (1904). "The proof and measurement of association between two things." The American Journal of Psychology, 15(1), 72-101.

SPSS Inc. (2007). SPSS version 15.0 user's guide. Chicago: SPSS Inc.
Gerindra Party Political Advertising and Farmers Community Participation: A Correlational Study - Q&A

Introduction

In our previous article, we discussed the findings of a correlational study on the relationship between the Gerindra Party's political advertising and the participation of the farm community in Paya Bakung Village, Hamparan Perak District, Deli Serdang Regency. In this article, we will answer some of the frequently asked questions (FAQs) related to the study.

Q: What is the purpose of the study?

A: The purpose of the study is to explore the relationship between the Gerindra Party's political advertising and the participation of the farm community in Paya Bakung Village.

Q: What is the theoretical framework of the study?

A: The study utilizes various disciplines of communication science, including mass communication, marketing communication, as well as political advertisements and advertisements. The theory of the effects of mass communication, especially the S-O-R (stimulus-organism-response) theory and cultivation theory, is also employed to provide a deeper perspective on the interaction between political advertisements and community responses.

Q: What is the methodology of the study?

A: The study uses a correlational method to examine the relationship between the Gerindra Party's political advertising and the participation of the farm community in Paya Bakung Village. The research population consists of 16 farmer groups, with a total population of 640 people. A sample of 96 people was determined using the formula from Arikunto, which is 15% of the population. Stratified proportional sampling and purposive sampling techniques were used to select the sample.

Q: What are the results of the study?

A: The results of the study show that there is a significant relationship between the political advertising of the Gerindra Party and the participation of the farm community in Paya Bakung Village. The correlation coefficient value obtained is 0.658, which is on a scale of 0.41 - 0.70 according to the Guilford scale. This indicates that the relationship is quite meaningful.

Q: What are the implications of the study?

A: The study provides an important insight into how political advertising can affect political participation among farm communities, as well as providing recommendations for more effective communication strategies for political parties in reaching certain community segments.

Q: What are the limitations of the study?

A: The study has several limitations, including:

The study was conducted in a single village: The study was conducted in a single village, which may limit the generalizability of the findings.
The sample size was relatively small: The sample size was relatively small, which may limit the reliability of the findings.
The study did not control for other factors: The study did not control for other factors that may influence the participation of the farm community, such as the level of education, political awareness, and economic conditions.

Q: What are the future research directions?

A: This study provides a foundation for further research in the field of political communication. Future research should aim to:

Examine the relationship between political advertising and participation in other communities: Future research should examine the relationship between political advertising and participation in other communities, including urban and suburban areas.
Investigate the impact of political advertising on other outcomes: Future research should investigate the impact of political advertising on other outcomes, including voter turnout, political engagement, and civic participation.
Develop effective communication strategies for political parties: Future research should develop effective communication strategies for political parties in reaching out to the farm community and other communities.

Conclusion

The study provides a comprehensive understanding of the relationship between the Gerindra Party's political advertising and the participation of the farm community in Paya Bakung Village. The findings of the study have implications for the development of effective communication strategies for political parties in reaching out to the farm community and other communities.