Performance of Tourism Awareness Groups in Telagah Village

Oct 13, 2025 by windailys.com 93 views

Introduction

The development of tourism in Telagah Village, Langkat Regency, is a crucial aspect of the local economy. One organization that plays a significant role in this development is the Tourism Awareness Group (Pokdarwis). As a public organization, Pokdarwis has a set goal that serves as a benchmark to measure the desired performance achievements. This study aims to assess the performance of Pokdarwis in developing tourism in Telagah Village and identify factors inhibiting organizational performance.

Background of the Study

Telagah Village, Langkat Regency, is a rural area with a rich cultural heritage and natural resources. The village has the potential to become a popular tourist destination, but its development is hindered by various factors. One of the key organizations responsible for promoting tourism in the village is Pokdarwis. As a public organization, Pokdarwis has a crucial role in developing tourism in the village. However, the performance of Pokdarwis has been a subject of concern, and its impact on the development of tourism in the village is still unclear.

Methodology

This study used a descriptive qualitative research method to assess the performance of Pokdarwis in developing tourism in Telagah Village. The research method was based on the performance indicators proposed by Dwiyanto (2008), which include productivity, service quality, responsibility, and accountability. In addition, this study also adopted the theory of performance inhibiting factors from Mangkunegara (2005), which included the ability and motivational factors.

Performance of Tourism Awareness Groups in Telagah Village

The results of this study showed that the performance of Pokdarwis in developing tourism in Telagah Village is still very low. This is mainly seen in terms of productivity, where the activities held by Pokdarwis, such as cultural performances, do not have a significant impact on the development of tourism due to low human resources. Service quality is also still limited, especially in terms of facilities and infrastructure provided. Pokdarwis's responsiveness in meeting the needs of the community and visitors related to accessibility is also considered bad. In addition, the responsibilities and accountability of Pokdarwis towards related parties are very lacking.

Inhibiting Factors of Organizational Performance

The analysis of this study revealed that inhibiting factors such as the low ability and motivation of Pokdarwis members are very influential on their performance. The lack of training and coaching is also one of the main causes that makes Pokdarwis not optimal in carrying out their duties. Therefore, to improve the performance of Pokdarwis, it is necessary to improve efforts through more intensive guidance and training programs.

Conclusion

The performance of Pokdarwis in developing tourism in Telagah Village is still very low due to various factors, including low human resources, limited service quality, and lack of responsiveness. The inhibiting factors of organizational performance, such as low ability and motivation of members, also play a significant role in hindering the performance of Pokdarwis. To improve the performance of Pokdarwis, it is necessary to provide more intensive guidance and training programs to its members. This will not only improve organizational performance but also have a positive impact on the welfare of the surrounding community and attract more visitors to the area.

Recommendations

Based on the findings of this study, the following recommendations are made:

Provide more intensive guidance and training programs to Pokdarwis members to improve their ability and motivation.
Improve service quality by providing better facilities and infrastructure.
Enhance responsiveness by meeting the needs of the community and visitors related to accessibility.
Increase accountability by taking responsibility towards related parties.
Develop a more effective marketing strategy to promote tourism in Telagah Village.

By implementing these recommendations, it is hoped that the performance of Pokdarwis will improve, and the development of tourism in Telagah Village will accelerate, providing maximum benefits for all parties.

Limitations of the Study

This study has several limitations, including:

Limited scope: The study only focused on the performance of Pokdarwis in developing tourism in Telagah Village.
Qualitative research method: The study used a qualitative research method, which may not provide a comprehensive understanding of the performance of Pokdarwis.
Limited data: The study relied on secondary data, which may not be comprehensive or up-to-date.

Future Research Directions

Future research should focus on:

Quantitative research method: Conducting a quantitative research study to provide a more comprehensive understanding of the performance of Pokdarwis.
Wider scope: Examining the performance of Pokdarwis in other villages or regions.
Longitudinal study: Conducting a longitudinal study to track the performance of Pokdarwis over time.

By addressing these limitations and future research directions, it is hoped that the performance of Pokdarwis will improve, and the development of tourism in Telagah Village will accelerate, providing maximum benefits for all parties.

Q: What is the main goal of the Tourism Awareness Group (Pokdarwis) in Telagah Village?

A: The main goal of Pokdarwis is to promote and develop tourism in Telagah Village, Langkat Regency, by creating awareness and providing services to tourists.

Q: What are the performance indicators used to assess the performance of Pokdarwis?

A: The performance indicators used to assess the performance of Pokdarwis include productivity, service quality, responsibility, and accountability.

Q: What are the inhibiting factors that affect the performance of Pokdarwis?

A: The inhibiting factors that affect the performance of Pokdarwis include low ability and motivation of members, lack of training and coaching, and limited resources.

Q: What are the recommendations to improve the performance of Pokdarwis?

A: The recommendations to improve the performance of Pokdarwis include providing more intensive guidance and training programs to members, improving service quality, enhancing responsiveness, increasing accountability, and developing a more effective marketing strategy.

Q: What are the limitations of this study?

A: The limitations of this study include limited scope, qualitative research method, and limited data.

Q: What are the future research directions?

A: The future research directions include conducting a quantitative research study, examining the performance of Pokdarwis in other villages or regions, and conducting a longitudinal study to track the performance of Pokdarwis over time.

Q: What are the implications of this study for the development of tourism in Telagah Village?

A: The implications of this study for the development of tourism in Telagah Village are that the performance of Pokdarwis needs to be improved to attract more tourists and provide maximum benefits for the local community.

Q: What are the recommendations for policymakers and stakeholders?

A: The recommendations for policymakers and stakeholders are to provide more resources and support to Pokdarwis, improve the infrastructure and facilities in Telagah Village, and develop a more effective marketing strategy to promote tourism in the area.

Q: What are the potential benefits of improving the performance of Pokdarwis?

A: The potential benefits of improving the performance of Pokdarwis include increased tourist arrivals, job creation, and economic growth for the local community.

Q: What are the potential challenges of improving the performance of Pokdarwis?

A: The potential challenges of improving the performance of Pokdarwis include limited resources, lack of expertise, and resistance to change from existing stakeholders.

Q: How can the performance of Pokdarwis be monitored and evaluated?

A: The performance of Pokdarwis can be monitored and evaluated through regular assessments, surveys, and feedback from tourists and local stakeholders.

Q: What are the potential areas for future research?

A: The potential areas for future research include examining the impact of tourism on the local community, developing a more effective marketing strategy, and exploring new opportunities for sustainable tourism development in Telagah Village.