Pattern of Political Communication

Oct 13, 2025 by windailys.com 111 views

Political Marketing Strategy in Direct Regional Head Election in 2015: Case Study of West Nias Regent Candidate Pair Faduhusi Daely and Khenoki Waruwu

Introduction

The regional head election (Pilkada) directly is a democratic process that provides the opportunity for the people to elect the regional leader. This is not only a basic right, but also a political learning process that allows society to be more critical of political practices. In this context, the Political Marketing strategy plays an important role in bridging the interests between candidates and constituents. The success of a candidate in a regional head election depends on various factors, including their ability to communicate effectively with the community, build strong social networks, and demonstrate a good track record of development management.

Background of the Study

The regional head election in West Nias Regency in 2015 was a highly competitive and closely watched event. The election was won by Faduhusi Daely and Khenoki Waruwu, a candidate pair known as Fakhe. This study aims to examine the political marketing strategy implemented by the Fakhe pair in their effort to win the election. The study used a descriptive methodology, with data collection through questionnaires, in-depth interviews with stakeholders, and observation and documentation studies.

Methodology

The study involved 80 selected respondents, who were asked to complete a questionnaire to gather information about their perceptions of the Fakhe pair's political marketing strategy. In-depth interviews were also conducted with stakeholders involved in the election, including local leaders, community members, and election officials. Additionally, the study involved observation and documentation of the election campaign, including the use of social media, public rallies, and other campaign activities.

Main Research Findings

The results of the study showed that the success of the Fakhe pair in the regional head election was greatly influenced by their political marketing strategy. Several key factors contributed to the community's choice of the Fakhe pair, including:

Pattern of Political Communication

The Fakhe couple chose effective communication patterns as a medium for transferring information, including knowledge, news, social values, and development programs offered. The delivery of their vision and mission succeeded in touching voter preferences and increasing their electability level. The Fakhe pair used various communication channels, including social media, public rallies, and one-on-one meetings with community members, to reach out to the community and convey their message.

Strong Social Networks and Cultural Institutions

Faduhusi Daely and Khenoki Waruwu have a strong background as bureaucrats, scholars, and politicians. Their figure is an important reference in strengthening social networks and cultural institutions in society. The Fakhe pair's experience and reputation helped to build trust and confidence among the community, which was an important factor in their success.

Good Track Records and Positive Perceptions

A combination of good track records and positive perceptions of the experience of couples in managing development in West Nias makes them the choice of the community. The Fakhe pair's ability to demonstrate a good track record of development management and their positive perceptions of their experience helped to convince the community of their ability to lead the region effectively.

Conclusion and Hope

This research emphasizes that community expectations of the success of the development program that will be carried out by the elected Regent and Deputy Regent are very high. Faduhusi Daely and Khenoki Waruwu are expected to be able to realize welfare and progress for West Nias Regency in the future. Therefore, it is important for them to maintain a communication strategy and community involvement that has been successful during the election process, in order to continue to get support and trust from the public after the election.

Implications of the Study

The study has several implications for future candidates in regional head elections. Firstly, it highlights the importance of effective communication in building trust and confidence among the community. Secondly, it emphasizes the need for candidates to have a strong background and experience in development management. Finally, it suggests that candidates should maintain a communication strategy and community involvement that has been successful during the election process, in order to continue to get support and trust from the public after the election.

Recommendations for Future Research

This study provides a number of recommendations for future research. Firstly, it suggests that future studies should examine the role of social media in political marketing in regional head elections. Secondly, it recommends that future studies should investigate the impact of political marketing on voter behavior and decision-making. Finally, it suggests that future studies should examine the effectiveness of different communication strategies in building trust and confidence among the community.

Conclusion

In conclusion, this study highlights the importance of political marketing in the context of local democracy. The success of the Fakhe pair in the regional head election was greatly influenced by their political marketing strategy, which included effective communication, strong social networks, and good track records. The study provides several implications for future candidates in regional head elections and recommends several areas for future research.
Q&A: Political Marketing Strategy in Direct Regional Head Election in 2015

Q: What is political marketing strategy in the context of direct regional head election?

A: Political marketing strategy refers to the use of various techniques and tools to communicate with the community, build trust and confidence, and ultimately win the election. In the context of direct regional head election, political marketing strategy involves creating a positive image of the candidate, highlighting their strengths and achievements, and demonstrating their ability to lead the region effectively.

Q: What are the key factors that contribute to the success of a candidate in a regional head election?

A: The key factors that contribute to the success of a candidate in a regional head election include effective communication, strong social networks, good track records, and positive perceptions of their experience. A candidate who can demonstrate these factors is more likely to win the election.

Q: How did the Fakhe pair use social media in their election campaign?

A: The Fakhe pair used social media extensively in their election campaign. They created a strong online presence, using platforms such as Facebook and Twitter to communicate with the community, share their vision and mission, and build trust and confidence.

Q: What role did the Fakhe pair's experience and reputation play in their success?

A: The Fakhe pair's experience and reputation played a significant role in their success. As bureaucrats, scholars, and politicians, they had a strong background and reputation that helped to build trust and confidence among the community.

Q: How did the Fakhe pair demonstrate their ability to lead the region effectively?

A: The Fakhe pair demonstrated their ability to lead the region effectively by highlighting their achievements and experience in development management. They also used various communication channels, including public rallies and one-on-one meetings with community members, to convey their message and build trust and confidence.

Q: What are the implications of this study for future candidates in regional head elections?

A: The study has several implications for future candidates in regional head elections. Firstly, it highlights the importance of effective communication in building trust and confidence among the community. Secondly, it emphasizes the need for candidates to have a strong background and experience in development management. Finally, it suggests that candidates should maintain a communication strategy and community involvement that has been successful during the election process, in order to continue to get support and trust from the public after the election.

Q: What are the recommendations for future research based on this study?

A: The study provides several recommendations for future research. Firstly, it suggests that future studies should examine the role of social media in political marketing in regional head elections. Secondly, it recommends that future studies should investigate the impact of political marketing on voter behavior and decision-making. Finally, it suggests that future studies should examine the effectiveness of different communication strategies in building trust and confidence among the community.

Q: What is the significance of this study in the context of local democracy?

A: This study is significant in the context of local democracy because it highlights the importance of political marketing in building trust and confidence among the community. It also emphasizes the need for candidates to have a strong background and experience in development management. By examining the role of political marketing in regional head elections, this study provides valuable insights into the complexities of local democracy and the challenges of building trust and confidence among the community.