Marketing Mix Strategy in Influencing Medan Tourists Based on Silk Air Travel Fair for February 2017 Period

Oct 13, 2025 by windailys.com 44 views

Marketing Mix Strategy in Influencing Medan Tourists Based on Silk Air Travel Fair for February 2017 Period

Introduction

In the world of tourism, promo tickets are often the main attraction for tourists. This article examines the Silk Air Mix Mix Strategy in influencing tourist interest in Medan through the Silk Air Travel Fair event which took place in February 2017. By prioritizing attractive offers, Silk Air succeeded in attracting the attention of tourists to participate in the event and get promo tickets, which allow them to allocate a budget for other needs such as accommodation, food, and transportation.

Background

The Silk Air Travel Fair event held in February 2017 is a strategic step in marketing Silk Air flight services to tourists in Medan. Given the many choices of flights available, it is essential for Silk Air to offer something more attractive in order to compete. Promo ticket discounts are one of the effective solutions to attract tourists, as most of them are trying to minimize travel costs. The increasing demand for affordable travel options has led to a rise in the popularity of travel fairs and promo ticket sales.

Research Methods

This study uses two main methods, namely literature research and field research. The literature method is done by collecting data from relevant books and online sources. Meanwhile, field research was conducted through direct interviews with tourists and managers of Silk Air in Medan. This approach ensures comprehensive and in-depth data collection related to the influence of marketing strategies implemented by Silk Air. The research design employed a mixed-methods approach, combining both qualitative and quantitative data to provide a comprehensive understanding of the marketing mix strategy.

Marketing Mix Strategy Analysis

Marketing mix strategies implemented by Silk Air include four key elements: products, prices, promotions, and places.

Products

In this context, the products offered are Silk Air flight services supported by good service quality. This includes comfort during flights and relationships to various popular tourist destinations. The quality of service provided by Silk Air is a crucial factor in attracting tourists, as it ensures a smooth and enjoyable travel experience.

Price

With a promo ticket offer during the Travel Fair event, Silk Air succeeded in creating a high value perception for tourists. Cheaper tickets provide opportunities for tourists to save costs and allocate them to other posts. The promo ticket offer is a strategic move by Silk Air to attract tourists and increase sales.

Promotion

Silk Air uses a variety of promotional channels to reach consumers, both through social media, advertisements in print media, as well as direct promotion at the location of the Travel Fair event. This promotional activity is very important to increase brand awareness and attract the attention of prospective passengers.

Place

A good location also provides opportunities for tourists to get information directly and make ticket purchases easily. The location of the Travel Fair event is strategically chosen to attract tourists and increase sales.

Research Result

Based on the results of the study, it appears that there is a significant increase in total ticket sales each year that can be attributed to the success of the marketing mix strategy implemented by Silk Air. The success of marketing planning is very dependent on the accuracy in compiling and implementing the right strategy. The impact is very positive on tourist decisions to choose Silk Air as their main mode of transportation.

Conclusion

Through this study, it can be concluded that effective and targeted marketing mix strategies have a significant impact on tourist decisions in choosing flights. By utilizing various elements in marketing mix, Silk Air not only managed to attract Medan tourists but also created a more satisfying trip experience. Promo tickets offered during Silk Air Travel Fair are one of the main factors in the purchase decision, which in turn supports the growth of sales and reputation of Silk Air among tourists.

Recommendations

Based on the findings of this study, the following recommendations are made:

Silk Air should continue to implement effective marketing mix strategies to attract tourists and increase sales.
The company should focus on providing high-quality service to ensure a smooth and enjoyable travel experience.
The promo ticket offer should be continued and expanded to other destinations to increase sales and attract more tourists.
Silk Air should utilize various promotional channels to reach consumers and increase brand awareness.

Limitations

This study has several limitations, including:

The study was conducted in Medan, Indonesia, and the findings may not be generalizable to other destinations.
The study only examined the marketing mix strategy implemented by Silk Air and did not consider other factors that may influence tourist decisions.
The study was conducted in 2017, and the findings may not be relevant to the current market situation.

Future Research Directions

Future research should focus on:

Examining the impact of marketing mix strategies on tourist decisions in other destinations.
Investigating the role of other factors, such as service quality and price, in influencing tourist decisions.
Conducting a longitudinal study to examine the long-term impact of marketing mix strategies on tourist decisions.
Q&A: Marketing Mix Strategy in Influencing Medan Tourists Based on Silk Air Travel Fair for February 2017 Period

Introduction

In our previous article, we examined the Silk Air Mix Mix Strategy in influencing tourist interest in Medan through the Silk Air Travel Fair event which took place in February 2017. In this article, we will answer some of the frequently asked questions related to the marketing mix strategy implemented by Silk Air.

Q: What is the marketing mix strategy?

A: The marketing mix strategy is a combination of four key elements: products, prices, promotions, and places. These elements are used to create a unique marketing strategy that meets the needs of the target market.

Q: How did Silk Air implement the marketing mix strategy?

A: Silk Air implemented the marketing mix strategy by offering promo tickets during the Travel Fair event. The company also used various promotional channels, such as social media and print media, to reach consumers and increase brand awareness.

Q: What was the impact of the marketing mix strategy on tourist decisions?

A: The marketing mix strategy implemented by Silk Air had a significant impact on tourist decisions. The promo ticket offer created a high value perception for tourists, and the company's service quality ensured a smooth and enjoyable travel experience.

Q: What are the benefits of implementing a marketing mix strategy?

A: The benefits of implementing a marketing mix strategy include:

Increased sales and revenue
Improved brand awareness and reputation
Enhanced customer satisfaction and loyalty
Increased competitiveness in the market

Q: What are the challenges of implementing a marketing mix strategy?

A: The challenges of implementing a marketing mix strategy include:

Identifying the target market and their needs
Creating a unique marketing strategy that meets the needs of the target market
Managing the four elements of the marketing mix (products, prices, promotions, and places)
Measuring the effectiveness of the marketing mix strategy

Q: How can Silk Air continue to improve its marketing mix strategy?

A: Silk Air can continue to improve its marketing mix strategy by:

Conducting market research to identify the needs of the target market
Creating a unique marketing strategy that meets the needs of the target market
Utilizing various promotional channels to reach consumers and increase brand awareness
Measuring the effectiveness of the marketing mix strategy and making adjustments as needed

Q: What are the implications of this study for the tourism industry?

A: The implications of this study for the tourism industry are:

The importance of implementing effective marketing mix strategies to attract tourists and increase sales
The need to create a unique marketing strategy that meets the needs of the target market
The importance of measuring the effectiveness of the marketing mix strategy and making adjustments as needed

Q: What are the limitations of this study?

A: The limitations of this study include:

The study was conducted in Medan, Indonesia, and the findings may not be generalizable to other destinations
The study only examined the marketing mix strategy implemented by Silk Air and did not consider other factors that may influence tourist decisions
The study was conducted in 2017, and the findings may not be relevant to the current market situation

Conclusion

In conclusion, the marketing mix strategy implemented by Silk Air had a significant impact on tourist decisions in Medan. The promo ticket offer created a high value perception for tourists, and the company's service quality ensured a smooth and enjoyable travel experience. The study highlights the importance of implementing effective marketing mix strategies to attract tourists and increase sales.