Marketing Margin Analysis and Profits of Pork Retailers in the Traditional Market of Gunung Sitoli City

Oct 13, 2025 by windailys.com 78 views

Marketing Margin Analysis and Profits of Pork Retailers in the Traditional Market of Gunung Sitoli City

Introduction

The traditional market of Gunung Sitoli City is a significant hub for the sale of pork products, with a strong demand driven by the availability of supply at the market. In this context, retailers play a crucial role in determining the selling price and meat supply, making them a key component in the marketing process. This study aims to understand the marketing process and the benefits obtained by pork retailers in traditional markets, with a focus on the marketing margin analysis and profits of pork retailers in the traditional market of Gunung Sitoli City.

Background

The demand for pork in the city of Gunung Sitoli is influenced by the supply available at the market, as well as the ability of farmers and marketing institutions to market pork products to consumers. In this context, retailers are the key in determining the selling price and meat supply. The study was conducted in the traditional market of Gunung Sitoli City between April and May 2018, using the Purposive Sampling method for data collection. The sample consisted of 16 pork retailers, and the analysis was carried out on marketing margins, Farmer's Share, as well as the benefits obtained by retailers.

Marketing and Profit Analysis

In the context of marketing pork, there are several factors that affect the margin and profits of traders. Transportation and distribution costs become an important element that contributes to the amount of margin. Traders who are able to minimize this cost will have a higher margin, which then affects the net profit. Market demand also plays a role, as high demand will encourage traders to increase the selling price, which in turn will increase profit margin. This shows the importance of proper marketing strategies and good stock management to deal with demand fluctuations.

The Relationship Between Traders and Breeders

The relationship between traders and breeders becomes very strategic in determining profits. Traders who establish good cooperation with farmers can get a more competitive price, so they can offer more attractive prices to consumers. Conversely, if this relationship is not well established, traders may face problems in getting quality meat supply. This highlights the importance of building strong relationships with breeders to increase profitability.

Marketing Margin Analysis

The results of the study showed that there were two marketing channels. The first channel has a larger margin than the second channel. However, the larger Farmer's share is found in the first channel, which shows that farmers get more from each transaction in this channel. The average profit obtained by pork traders for a month is around Rp. 17,151,031.25 per person.

Conclusion

In this analysis, it appears that pork retailers in the traditional market of Gunung Sitoli City get a significant profit. However, this is greatly influenced by the marketing strategy they implement, as well as the relationship that exists with breeders. Therefore, to increase profitability, traders need to pay attention to these aspects and evaluate the selected marketing channels. This research is expected to provide insight for traders and other business actors in the field of marketing of livestock products, especially pork, to improve efficiency and effectiveness in their marketing activities.

Recommendations

Based on the findings of this study, the following recommendations are made:

Traders should pay attention to transportation and distribution costs to minimize them and increase profit margin.
Traders should establish good cooperation with breeders to get a more competitive price and offer more attractive prices to consumers.
Traders should implement proper marketing strategies and good stock management to deal with demand fluctuations.
Traders should evaluate the selected marketing channels to increase profitability.

Limitations of the Study

This study has several limitations, including:

The sample size is limited to 16 pork retailers, which may not be representative of the entire population of pork retailers in the traditional market of Gunung Sitoli City.
The study was conducted in a specific time period, which may not reflect the current market conditions.
The study did not consider other factors that may affect the margin and profits of traders, such as government policies and regulations.

Future Research Directions

Future research should aim to:

Investigate the impact of government policies and regulations on the margin and profits of traders.
Examine the role of technology in improving the efficiency and effectiveness of marketing activities.
Investigate the impact of market demand on the margin and profits of traders.

Conclusion

In conclusion, this study provides insight into the marketing margin analysis and profits of pork retailers in the traditional market of Gunung Sitoli City. The findings of this study highlight the importance of proper marketing strategies, good stock management, and building strong relationships with breeders to increase profitability. The recommendations made in this study are expected to provide guidance for traders and other business actors in the field of marketing of livestock products, especially pork, to improve efficiency and effectiveness in their marketing activities.
Frequently Asked Questions (FAQs) on Marketing Margin Analysis and Profits of Pork Retailers in the Traditional Market of Gunung Sitoli City

Q: What is the significance of marketing margin analysis in the traditional market of Gunung Sitoli City?

A: Marketing margin analysis is crucial in understanding the profitability of pork retailers in the traditional market of Gunung Sitoli City. It helps identify the factors that affect the margin and profits of traders, such as transportation and distribution costs, market demand, and the relationship between traders and breeders.

Q: What are the key factors that affect the margin and profits of pork retailers in the traditional market of Gunung Sitoli City?

A: The key factors that affect the margin and profits of pork retailers in the traditional market of Gunung Sitoli City include transportation and distribution costs, market demand, and the relationship between traders and breeders. Traders who are able to minimize transportation and distribution costs, manage market demand effectively, and establish good cooperation with breeders can increase their profit margin.

Q: What is the average profit obtained by pork traders in the traditional market of Gunung Sitoli City?

A: The average profit obtained by pork traders in the traditional market of Gunung Sitoli City is around Rp. 17,151,031.25 per person per month.

Q: What is the significance of building strong relationships with breeders in the traditional market of Gunung Sitoli City?

A: Building strong relationships with breeders is crucial in the traditional market of Gunung Sitoli City. Traders who establish good cooperation with farmers can get a more competitive price, which can help them offer more attractive prices to consumers. This can increase the profit margin of traders and improve their competitiveness in the market.

Q: What are the limitations of this study?

A: This study has several limitations, including a limited sample size of 16 pork retailers, a specific time period of data collection, and the exclusion of other factors that may affect the margin and profits of traders, such as government policies and regulations.

Q: What are the recommendations for pork retailers in the traditional market of Gunung Sitoli City?

A: The recommendations for pork retailers in the traditional market of Gunung Sitoli City include paying attention to transportation and distribution costs, establishing good cooperation with breeders, implementing proper marketing strategies and good stock management, and evaluating the selected marketing channels to increase profitability.

Q: What are the future research directions in this area?

A: Future research should aim to investigate the impact of government policies and regulations on the margin and profits of traders, examine the role of technology in improving the efficiency and effectiveness of marketing activities, and investigate the impact of market demand on the margin and profits of traders.

Q: What are the implications of this study for policymakers and regulators?

A: The findings of this study have implications for policymakers and regulators in the traditional market of Gunung Sitoli City. They should consider the factors that affect the margin and profits of traders, such as transportation and distribution costs, market demand, and the relationship between traders and breeders, when developing policies and regulations to support the development of the pork industry.

Q: What are the implications of this study for pork retailers and other business actors in the traditional market of Gunung Sitoli City?

A: The findings of this study have implications for pork retailers and other business actors in the traditional market of Gunung Sitoli City. They should pay attention to the factors that affect the margin and profits of traders, such as transportation and distribution costs, market demand, and the relationship between traders and breeders, and implement strategies to increase their profitability and competitiveness in the market.