Lack of focus on developing data services focused on the specific needs of customers in Sumatra

Oct 13, 2025 by windailys.com 48 views

Encouraging Telkomsel Data Revenue Growth in Sumatra: Strategy Analysis and Recommendations

PT Telkomsel, as the largest cellular telecommunications operator in Indonesia and number 6 in the world, plays a vital role in the Telkom Group's revenue. As the main contributor to Telkom Group's revenue with a contribution of more than 70%, Telkomsel is required to continue to grow and achieve ambitious income targets. However, in reality, the income from the data segment in the Sumatra region is not in accordance with the set targets. This study aims to identify the factors that cause this and formulate appropriate strategies and policies to increase Telkomsel data revenue in the Sumatra region.

Understanding Key Factors

Analysis conducted using several methods, namely Internal Factor Evaluation (IFE) and External Factor Evaluation (EFE) Matrix, Internal-External Matrix, Strengths, Weaknesses, Opportunities, Threats (SWOT), and Quantitative Strategic Planning Matrix (QSPM). The results of the analysis showed several key factors that influence Telkomsel data income in Sumatra:

Internal Factors

Telkomsel has extensive network infrastructure, strong brand image, and a large customer base. However, there are also several internal weaknesses that need to be addressed, including:

Lack of focus on developing data services focused on the specific needs of customers in Sumatra
Lack of promotion and education about data services

External Factors

There are also several external factors that influence Telkomsel data income in Sumatra, including:

Increased use of the internet and mobile devices in Sumatra
Need for fast and reliable internet access
Right competition from other telecommunications operators
Emergence of cheaper and cheaper internet technology

Focused Strategy for Boosting Data Income

Based on the results of the analysis, this study recommends several focused strategies to increase Telkomsel data income in Sumatra:

1. Sustainable Network Development

Telkomsel needs to make significant investments to improve the quality and reach of the network in Sumatra. This includes building new network infrastructure, increasing existing network capacity, and increasing internet signal quality.

2. Quality and Competitive Internet Service

Telkomsel must provide high-quality, reliable, and competitive prices. In addition, Telkomsel needs to pay attention to the specific needs of customers in Sumatra, such as by providing more affordable data packages for certain needs.

3. Device Ecosystems and Applications that Support

Telkomsel needs to build a device ecosystem and application that supports data services. This includes providing a variety of mobile devices that are compatible with the Telkomsel network, as well as useful and attractive applications for customers.

4. Effective Promotion and Education

Telkomsel must carry out effective promotions and education about data services to customers in Sumatra. This can be done through various media, such as advertisements on television, radio, and internet, as well as educational programs in the community.

5. Strategic Cooperation

Telkomsel needs to build strategic cooperation with technology and content provider companies to enrich the data services offered. This will increase the added value of data services for customers and encourage the adoption of data services.

Appropriate Implementation

The success of this strategy depends on the right implementation. Telkomsel must have a clear roadmap, effective monitoring and evaluation mechanism, as well as a skilled team to carry out this strategy.

By implementing a focused strategy and appropriate implementation, Telkomsel can achieve data revenue targets in Sumatra, making Telkomsel a data market leader in Indonesia, and make a significant contribution to the achievement of Telkom Group's revenue.

Conclusion

In conclusion, this study aims to identify the factors that cause the income from the data segment in the Sumatra region to not meet the set targets and formulate appropriate strategies and policies to increase Telkomsel data revenue in the Sumatra region. The results of the analysis showed several key factors that influence Telkomsel data income in Sumatra, including internal and external factors. Based on the results of the analysis, this study recommends several focused strategies to increase Telkomsel data income in Sumatra, including sustainable network development, quality and competitive internet service, device ecosystems and applications that support, effective promotion and education, and strategic cooperation. The success of this strategy depends on the right implementation, and Telkomsel must have a clear roadmap, effective monitoring and evaluation mechanism, as well as a skilled team to carry out this strategy.

Recommendations

Based on the results of this study, the following recommendations are made:

Telkomsel should invest in sustainable network development to improve the quality and reach of the network in Sumatra.
Telkomsel should provide high-quality, reliable, and competitive prices for internet services in Sumatra.
Telkomsel should build a device ecosystem and application that supports data services in Sumatra.
Telkomsel should carry out effective promotions and education about data services to customers in Sumatra.
Telkomsel should build strategic cooperation with technology and content provider companies to enrich the data services offered in Sumatra.

By implementing these recommendations, Telkomsel can achieve data revenue targets in Sumatra, making Telkomsel a data market leader in Indonesia, and make a significant contribution to the achievement of Telkom Group's revenue.

Limitations of the Study

This study has several limitations, including:

The study only focuses on the Sumatra region and does not consider other regions in Indonesia.
The study only considers the internal and external factors that influence Telkomsel data income in Sumatra and does not consider other factors that may influence Telkomsel data income.
The study only recommends several focused strategies to increase Telkomsel data income in Sumatra and does not consider other strategies that may be effective in increasing Telkomsel data income.

Future Research Directions

Future research directions include:

Conducting a study on the effectiveness of the recommended strategies in increasing Telkomsel data income in Sumatra.
Conducting a study on the factors that influence Telkomsel data income in other regions in Indonesia.
Conducting a study on the impact of other factors on Telkomsel data income in Sumatra.

By conducting these studies, researchers can gain a better understanding of the factors that influence Telkomsel data income in Sumatra and other regions in Indonesia, and can develop effective strategies to increase Telkomsel data income.

Introduction

In our previous article, we discussed the importance of increasing data segments in PT Telkomsel Area Sumatra and formulated several focused strategies to achieve this goal. In this article, we will answer some frequently asked questions (FAQs) about increasing data segments in PT Telkomsel Area Sumatra.

Q: What are the main challenges facing Telkomsel in increasing data segments in Sumatra?

A: The main challenges facing Telkomsel in increasing data segments in Sumatra include:

Lack of focus on developing data services focused on the specific needs of customers in Sumatra
Lack of promotion and education about data services
Right competition from other telecommunications operators
Emergence of cheaper and cheaper internet technology

Q: What are the key factors that influence Telkomsel data income in Sumatra?

A: The key factors that influence Telkomsel data income in Sumatra include:

Internal factors: extensive network infrastructure, strong brand image, and a large customer base
External factors: increased use of the internet and mobile devices in Sumatra, need for fast and reliable internet access, right competition from other telecommunications operators, and emergence of cheaper and cheaper internet technology

Q: What are the focused strategies recommended to increase Telkomsel data income in Sumatra?

A: The focused strategies recommended to increase Telkomsel data income in Sumatra include:

Sustainable network development
Quality and competitive internet service
Device ecosystems and applications that support
Effective promotion and education
Strategic cooperation

Q: How can Telkomsel improve the quality and reach of its network in Sumatra?

A: Telkomsel can improve the quality and reach of its network in Sumatra by:

Building new network infrastructure
Increasing existing network capacity
Increasing internet signal quality

Q: What are the benefits of providing high-quality, reliable, and competitive prices for internet services in Sumatra?

A: The benefits of providing high-quality, reliable, and competitive prices for internet services in Sumatra include:

Increased customer satisfaction
Increased customer loyalty
Increased revenue

Q: How can Telkomsel build a device ecosystem and application that supports data services in Sumatra?

A: Telkomsel can build a device ecosystem and application that supports data services in Sumatra by:

Providing a variety of mobile devices that are compatible with the Telkomsel network
Developing useful and attractive applications for customers

Q: What are the benefits of carrying out effective promotions and education about data services in Sumatra?

A: The benefits of carrying out effective promotions and education about data services in Sumatra include:

Increased customer awareness and understanding of data services
Increased customer adoption of data services
Increased revenue

Q: How can Telkomsel build strategic cooperation with technology and content provider companies to enrich the data services offered in Sumatra?

A: Telkomsel can build strategic cooperation with technology and content provider companies to enrich the data services offered in Sumatra by:

Partnering with technology and content provider companies to develop new and innovative data services
Collaborating with technology and content provider companies to improve the quality and reach of data services

Conclusion

In conclusion, increasing data segments in PT Telkomsel Area Sumatra is a complex task that requires a comprehensive understanding of the factors that influence Telkomsel data income in Sumatra. By implementing the focused strategies recommended in this article, Telkomsel can increase its data income in Sumatra and achieve its revenue targets.

Recommendations

Based on the FAQs answered in this article, the following recommendations are made:

Telkomsel should invest in sustainable network development to improve the quality and reach of the network in Sumatra.
Telkomsel should provide high-quality, reliable, and competitive prices for internet services in Sumatra.
Telkomsel should build a device ecosystem and application that supports data services in Sumatra.
Telkomsel should carry out effective promotions and education about data services in Sumatra.
Telkomsel should build strategic cooperation with technology and content provider companies to enrich the data services offered in Sumatra.

By implementing these recommendations, Telkomsel can increase its data income in Sumatra and achieve its revenue targets.