is not yet fully effective

Oct 13, 2025 by windailys.com 52 views

Effectiveness of Corporate Social Responsibility Program PT. Toba Pulp Lestari in Porsea District, Toba Samosir Regency: A Descriptive Review

Introduction

In today's business landscape, companies are not only expected to generate profits but also to contribute to the welfare of the environment and the surrounding community. This concept is known as Corporate Social Responsibility (CSR), which has become a crucial aspect of a company's operations. PT. Toba Pulp Lestari (TPL), a company operating in the forestry industry in Porsea District, Toba Samosir Regency, has carried out various CSR programs to improve the welfare of the community. However, the effectiveness of these programs is still a topic of debate.

Background

PT. TPL, as a company operating in the forestry industry, has a significant impact on the environment and the surrounding community. The company's operations can either positively or negatively affect the community, depending on the CSR programs implemented. In this context, the company's CSR programs are designed to improve the welfare of the community, including economic development, education, health, and infrastructure. However, the effectiveness of these programs is still a concern.

Methodology

This descriptive research aims to reveal the effectiveness of the implementation of the CSR program of PT. TPL in Porsea District. The study uses the sampling technique of random sampling cluster, by selecting 3 villages from 13 villages in the Porsea sub-district, and involving 100 family heads (KK) as respondents. The data collection techniques used are primary data (questionnaires, interviews, observations) and secondary data (literature study). Data analysis is carried out descriptively by tabulating data from respondents and analyzing them.

Results

The results showed that the implementation of the CSR program of PT. TPL in Porsea District is not yet fully effective in improving the welfare of the community. Some programs are still not running optimally and need to be implemented immediately. This indicates that there is still a gap between community expectations and the realization of the CSR program carried out by PT. TPL.

Factors Affecting the Effectiveness of CSR Program

Some factors that can be the cause of the less effective CSR program of PT. TPL, including:

Lack of Communication and Community Participation

The existence of information gaps between PT. TPL and the community regarding the CSR program that are run. This results in the community unable to fully understand the benefits and mechanisms of the program.

Lack of Coordination and Supervision

CSR programs run by PT. TPL is still not well coordinated with government programs, so its effectiveness becomes limited. In addition, the lack of supervision of the implementation of CSR programs can also be an inhibiting factor.

Priority Programs that are not yet on Target

CSR programs have not fully answered the needs and problems faced by the community.

Recommendations to Increase the Effectiveness of CSR Program

Some recommendations to increase the effectiveness of the CSR program of PT. TPL, including:

Improving Communication and Community Participation

PT. TPL needs to be active involving the community in planning, implementing, and evaluating CSR programs. This can be done through a discussion forum, socialization, and formation of work groups.

Improve Coordination and Supervision

PT. TPL needs to establish closer cooperation with local governments and non-governmental organizations (NGOs) to coordinate CSR programs. Increasing supervision of program implementation is also needed to ensure the program runs according to plan and achieve the expected targets.

Adjusting the Program to the Needs of the Community

PT. TPL needs to do a mapping and analysis of the needs of the community around the operational area. The designed CSR program must really answer the needs and problems faced by the community, such as economic improvement, education, health, and infrastructure.

Conclusion

Increasing the effectiveness of the CSR program of PT. TPL is an important thing to build a harmonious relationship between the company and the community, as well as encouraging the creation of a sustainable welfare in Porsea District, Toba Samosir Regency. The active role of the government in supervising the CSR program is also very important to ensure that the program is right on target and beneficial to the community.

Limitations of the Study

This study has some limitations, including:

The study only focuses on the CSR program of PT. TPL in Porsea District, Toba Samosir Regency.
The study only involves 100 family heads (KK) as respondents.
The study only uses primary and secondary data.

Future Research Directions

Future research can focus on:

Conducting a more comprehensive study on the CSR program of PT. TPL in Porsea District, Toba Samosir Regency.
Involving more respondents from different villages and communities.
Using more data sources, including financial data and environmental data.

References

[1] PT. Toba Pulp Lestari. (2022). Annual Report 2022.
[2] World Business Council for Sustainable Development. (2020). Corporate Social Responsibility: A Guide for Business Leaders.
[3] United Nations. (2015). Sustainable Development Goals: A Guide for Business Leaders.

Note: The references provided are fictional and for demonstration purposes only.
Frequently Asked Questions (FAQs) about the Effectiveness of Corporate Social Responsibility Program PT. Toba Pulp Lestari in Porsea District, Toba Samosir Regency

Q: What is Corporate Social Responsibility (CSR)?

A: CSR refers to the voluntary efforts made by companies to improve the welfare of the environment and the surrounding community. It is a crucial aspect of a company's operations and is expected to contribute to the company's long-term success.

Q: What is the purpose of the CSR program of PT. Toba Pulp Lestari in Porsea District, Toba Samosir Regency?

A: The purpose of the CSR program of PT. Toba Pulp Lestari in Porsea District, Toba Samosir Regency is to improve the welfare of the community, including economic development, education, health, and infrastructure.

Q: What are the factors that affect the effectiveness of the CSR program of PT. Toba Pulp Lestari?

A: The factors that affect the effectiveness of the CSR program of PT. Toba Pulp Lestari include:

Lack of communication and community participation
Lack of coordination and supervision
Priority programs that are not yet on target

Q: What are the recommendations to increase the effectiveness of the CSR program of PT. Toba Pulp Lestari?

A: The recommendations to increase the effectiveness of the CSR program of PT. Toba Pulp Lestari include:

Improving communication and community participation
Improve coordination and supervision
Adjusting the program to the needs of the community

Q: What is the role of the government in supervising the CSR program of PT. Toba Pulp Lestari?

A: The government plays an important role in supervising the CSR program of PT. Toba Pulp Lestari to ensure that the program is right on target and beneficial to the community.

Q: What are the limitations of the study?

A: The study has some limitations, including:

The study only focuses on the CSR program of PT. Toba Pulp Lestari in Porsea District, Toba Samosir Regency.
The study only involves 100 family heads (KK) as respondents.
The study only uses primary and secondary data.

Q: What are the future research directions?

A: Future research can focus on:

Conducting a more comprehensive study on the CSR program of PT. Toba Pulp Lestari in Porsea District, Toba Samosir Regency.
Involving more respondents from different villages and communities.
Using more data sources, including financial data and environmental data.

Q: What are the implications of the study for PT. Toba Pulp Lestari and the community?

A: The study has implications for PT. Toba Pulp Lestari and the community, including:

The need for PT. Toba Pulp Lestari to improve the effectiveness of its CSR program.
The need for the community to participate more actively in the CSR program.
The need for the government to supervise the CSR program more effectively.

Q: What are the recommendations for future CSR programs?

A: The recommendations for future CSR programs include:

Conducting a thorough needs assessment of the community.
Developing a comprehensive CSR program that addresses the needs of the community.
Ensuring that the CSR program is well-coordinated and supervised.

Q: What are the benefits of CSR programs for PT. Toba Pulp Lestari and the community?

A: The benefits of CSR programs for PT. Toba Pulp Lestari and the community include:

Improved reputation and brand image.
Increased community support and trust.
Improved economic and social outcomes for the community.

Q: What are the challenges of implementing CSR programs?

A: The challenges of implementing CSR programs include:

Lack of resources and funding.
Limited community participation and engagement.
Difficulty in measuring the effectiveness of CSR programs.

Q: What are the best practices for CSR programs?

A: The best practices for CSR programs include:

Conducting a thorough needs assessment of the community.
Developing a comprehensive CSR program that addresses the needs of the community.
Ensuring that the CSR program is well-coordinated and supervised.

Note: The questions and answers provided are fictional and for demonstration purposes only.