Information and Recommendations

Oct 13, 2025 by windailys.com 53 views

The Influence of the Instagram Account @makanhalalmedan on the Decision to Buy the Community in the City of Medan

Introduction

In today's digital age, social media has become an essential tool for businesses to reach their target audience and promote their products or services. One of the most popular social media platforms is Instagram, which has over 1 billion active users worldwide. In the city of Medan, Indonesia, the Instagram account @makanhalalmedan has gained a significant following, with over 85,500 people interested in halal culinary content. This study aims to examine the influence of the Instagram account @makanhalalmedan on the decision to buy the community in the city of Medan.

Methodology

This study uses a quantitative approach with a correlational design. A total of 100 respondents were selected through purposive sampling from the total followers of the Instagram account @makanhalalmedan. Data was collected through questionnaires and literature studies, and analyzed using the SPSS 26 application. The results showed that there was a significant influence between the Instagram account @makanhalalmedan and the decision to buy the community in the city of Medan, with a level of influence reaching 24%.

The Influence of @makanhalalmedan on the Decision to Buy

The Instagram account @makanhalalmedan has a significant influence on the decision to buy people in the city of Medan. This can be understood through several factors:

Information and Recommendations

The @makanhalalmedan account provides complete information about halal eating places in the city of Medan, ranging from types of food, locations, opening hours, to photos of appetizing food. This makes it easier for people to find halal eating places that are in accordance with their tastes and needs. The account also provides recommendations from other users, which helps to build trust and confidence in the decision to buy.

Visualization and Experience

Images and videos uploaded on the Instagram account @makanhalalmedan display interesting and appetizing visualization. This creates a positive visual experience and makes people more interested in trying the recommended eating places. The account's use of high-quality images and videos helps to create an immersive experience, making it easier for people to imagine themselves enjoying the food.

Trust and Testimony

Reviews and testimonials from other users about the place to eat posted on the @makanhalalmedan account give a sense of trust and confidence to the public. Positive testimony from other users helps in convincing the public to try the place to eat. This social proof is a powerful influencer, as people are more likely to trust the opinions of others than to try something new without any recommendations.

Trends and Awareness

The account @makanhalalmedan plays a role in building halal culinary trends in the city of Medan. The uploaded content increases public awareness about the various places of halal eating available, thus encouraging them to try new and interesting halal eating places. This helps to create a sense of FOMO (fear of missing out), as people are more likely to try something new if they feel that others are also trying it.

Positive Impact on Halal Culinary Business in Medan

Increasing the influence of the Instagram account @makanhalalmedan on community purchasing decisions has a positive impact on the halal culinary business in Medan:

Increasing Sales and Income

The @makanhalalmedan account helps in increasing the visibility of halal eating places, thus attracting more customers and increasing sales. This is because the account provides a platform for halal eating places to showcase their products and services, making it easier for people to find and try them.

Expanding the Reach and Market

Through the Instagram account @makanhalalmedan, halal eating places can reach a wider target market, not only in the city of Medan, but also outside the region. This helps to increase brand awareness and reach a larger audience, which can lead to increased sales and revenue.

Improving Quality and Standard

The @makanhalalmedan account puts pressure on halal eating places to maintain their quality and service standards, so that they can continue to compete and attract customers. This helps to improve the overall quality of halal eating places in the city of Medan, making it a more attractive destination for foodies.

Conclusion and Suggestions

This study shows that the Instagram account @makanhalalmedan has a significant influence on the decision to buy people in the city of Medan. This influence is driven by information, visualization, trust, and trends shared through the account. This account has proven to be beneficial for the halal culinary business in Medan, by increasing sales, expanding reach, and encouraging quality improvement.

For owners of halal eating places, it is advisable to use the Instagram account @makanhalalmedan as a promotional platform and improve engagement with followers. In addition, it is important to maintain the quality and standard of service in order to continue to attract customers and achieve success.

Recommendations for Future Research

This study provides a foundation for future research on the influence of social media on consumer behavior. Future studies can explore the following:

The impact of Instagram on consumer behavior in other cities or regions
The role of influencers in shaping consumer behavior
The effectiveness of different marketing strategies on social media
The impact of social media on the overall economy of a region

By exploring these topics, researchers can gain a deeper understanding of the complex relationships between social media, consumer behavior, and the economy.
Q&A: The Influence of the Instagram Account @makanhalalmedan on the Decision to Buy the Community in the City of Medan

Q: What is the Instagram account @makanhalalmedan, and how does it influence consumer behavior?

A: The Instagram account @makanhalalmedan is a popular platform for halal culinary lovers in the city of Medan, Indonesia. It has over 85,500 followers and provides information, recommendations, and reviews about halal eating places in the city. The account influences consumer behavior by providing social proof, increasing visibility, and creating a sense of FOMO (fear of missing out).

Q: How does the account @makanhalalmedan increase sales and income for halal eating places?

A: The account @makanhalalmedan increases sales and income for halal eating places by providing a platform for them to showcase their products and services. This increases visibility and attracts more customers, leading to increased sales and revenue.

Q: What is the role of social proof in influencing consumer behavior on the account @makanhalalmedan?

A: Social proof plays a significant role in influencing consumer behavior on the account @makanhalalmedan. Reviews and testimonials from other users about the place to eat give a sense of trust and confidence to the public. Positive testimony from other users helps in convincing the public to try the place to eat.

Q: How does the account @makanhalalmedan expand the reach and market for halal eating places?

A: The account @makanhalalmedan expands the reach and market for halal eating places by providing a platform for them to reach a wider target market, not only in the city of Medan but also outside the region. This helps to increase brand awareness and reach a larger audience, leading to increased sales and revenue.

Q: What is the impact of the account @makanhalalmedan on the overall quality and standard of halal eating places in the city of Medan?

A: The account @makanhalalmedan puts pressure on halal eating places to maintain their quality and service standards, so that they can continue to compete and attract customers. This helps to improve the overall quality of halal eating places in the city of Medan, making it a more attractive destination for foodies.

Q: What are the recommendations for owners of halal eating places to use the Instagram account @makanhalalmedan effectively?

A: The recommendations for owners of halal eating places to use the Instagram account @makanhalalmedan effectively are:

Use the account as a promotional platform to showcase their products and services
Improve engagement with followers by responding to comments and messages
Maintain the quality and standard of service to continue to attract customers and achieve success

Q: What are the future research directions for the influence of social media on consumer behavior?

A: The future research directions for the influence of social media on consumer behavior include:

Exploring the impact of Instagram on consumer behavior in other cities or regions
Investigating the role of influencers in shaping consumer behavior
Examining the effectiveness of different marketing strategies on social media
Analyzing the impact of social media on the overall economy of a region

By exploring these topics, researchers can gain a deeper understanding of the complex relationships between social media, consumer behavior, and the economy.