Improvement of Watch Experience

Oct 13, 2025 by windailys.com 34 views

Analysis of the Effect of Increasing the Number of Compact Disc (VCD) Video Rentals on the Existence of Cinemas in Medan Municipality

Introduction

The development of information and entertainment technology has revolutionized the way people access and enjoy films. One of the innovations that significantly impacted the film industry was the emergence of Video Compact Disc (VCD) in 1993, introduced by Philips and Sony. The presence of VCD enabled people to rent films more easily and practically than visiting the cinema. However, this phenomenon has posed a significant challenge for the existence of cinemas in Medan.

The Rise of VCD Rentals and its Impact on Cinemas

In the context of Medan, VCD rental began to mushroom, offering a variety of films at more affordable prices and comfort to watch at home. This has led to a decline in the number of cinema visitors, as seen from the reduction of daily ticket reservations. The increasing popularity of VCD has made many people switch from the experience of watching movies in theaters to enjoying movies at home. In many cases, comfort and costs are the main considerations.

Economic Impact on Cinemas

From an economic point of view, the existence of VCD rental has a "disruptive" effect on the cinema. The concept of "creative destruction" expressed by Joseph Schumpeter can be applied here, where new technology (in this case, VCD and film rental) destroys existing business models (cinema). Decreased cinema income can have an impact on their operational sustainability. Many cinemas are forced to cut operational costs, innovate, or even close because they are unable to compete.

The Challenges Faced by Cinemas

Cinemas in Medan face significant challenges in the face of increasing VCD rentals. The decline in ticket sales and revenue has forced many cinemas to adapt to the changing market. Some cinemas have attempted to innovate by offering new services, such as comfortable chairs, quality food and beverage services, and a pleasant atmosphere. However, these efforts may not be enough to compete with the convenience and affordability of VCD rentals.

Solutions for Cinemas to Survive

In order for cinemas to survive in the midst of this increasingly fierce competition, they must adapt to change. Several solutions can be applied, including:

Improvement of Watch Experience

Cinemas need to provide experiences that cannot be obtained while watching at home, such as comfortable chairs, quality food and beverage services, and a pleasant atmosphere. By enhancing the overall viewing experience, cinemas can attract more customers and increase revenue.

High Quality Film Screenings

Offering the latest and high-quality films, including exclusive shows that are not available on VCD, can be an effective way to attract customers. Cinemas can also consider partnering with film distributors to offer exclusive screenings.

Promotion and Discount

Applying promotional strategies, such as ticket discounts on certain days or family packages, can attract visitors. Cinemas can also consider offering loyalty programs to retain customers.

Special Events and Activities

Hosting special events and activities, such as film festivals, workshops, and Q&A sessions, can attract customers and create a sense of community. Cinemas can also consider partnering with local businesses to offer exclusive promotions.

Conclusion

In this digital era, the cinema in Medan Municipality must face the fact that VCD rental has changed the way people enjoy films. Although the challenges cannot be ignored, by adopting innovation and creative approaches, the cinema still has the opportunity to attract the audience and adapt to the times. Through increasing watching experiences, quality film screenings, attractive promotions, and special events, cinemas can maintain their existence and compete with future VCD rentals.

Recommendations

Based on the analysis, the following recommendations can be made:

Cinemas in Medan should focus on improving the overall viewing experience, including comfortable chairs, quality food and beverage services, and a pleasant atmosphere.
Cinemas should offer high-quality film screenings, including exclusive shows that are not available on VCD.
Cinemas should apply promotional strategies, such as ticket discounts on certain days or family packages.
Cinemas should host special events and activities, such as film festivals, workshops, and Q&A sessions.
Cinemas should consider partnering with local businesses to offer exclusive promotions.

By implementing these recommendations, cinemas in Medan can adapt to the changing market and maintain their existence in the face of increasing VCD rentals.
Frequently Asked Questions (FAQs) about the Impact of VCD Rentals on Cinemas in Medan

Q: What is the main reason for the decline in cinema ticket sales in Medan?

A: The main reason for the decline in cinema ticket sales in Medan is the increasing popularity of VCD rentals. VCD rentals offer a more affordable and convenient way for people to watch movies at home, which has led to a decline in cinema ticket sales.

Q: How has the emergence of VCD rentals affected the cinema industry in Medan?

A: The emergence of VCD rentals has had a significant impact on the cinema industry in Medan. Many cinemas have been forced to cut operational costs, innovate, or even close due to the decline in ticket sales and revenue.

Q: What are some of the solutions that cinemas in Medan can implement to adapt to the changing market?

A: Some of the solutions that cinemas in Medan can implement to adapt to the changing market include:

Improving the overall viewing experience, including comfortable chairs, quality food and beverage services, and a pleasant atmosphere.
Offering high-quality film screenings, including exclusive shows that are not available on VCD.
Applying promotional strategies, such as ticket discounts on certain days or family packages.
Hosting special events and activities, such as film festivals, workshops, and Q&A sessions.
Partnering with local businesses to offer exclusive promotions.

Q: Can cinemas in Medan compete with VCD rentals?

A: Yes, cinemas in Medan can compete with VCD rentals by offering a unique and enhanced viewing experience that cannot be replicated at home. By focusing on quality film screenings, comfortable seating, and a pleasant atmosphere, cinemas can attract customers and increase revenue.

Q: What is the role of innovation in the survival of cinemas in Medan?

A: Innovation is crucial for the survival of cinemas in Medan. By adopting new technologies and strategies, cinemas can stay ahead of the competition and attract customers. Some examples of innovation in the cinema industry include 3D and IMAX screenings, virtual reality experiences, and interactive exhibits.

Q: Can cinemas in Medan partner with VCD rental stores to offer exclusive promotions?

A: Yes, cinemas in Medan can partner with VCD rental stores to offer exclusive promotions. By partnering with VCD rental stores, cinemas can attract customers who are already familiar with the VCD rental concept and offer them a unique and enhanced viewing experience.

Q: What is the future of the cinema industry in Medan?

A: The future of the cinema industry in Medan is uncertain, but it is clear that cinemas will need to adapt to the changing market and technological advancements. By focusing on innovation, quality film screenings, and a unique viewing experience, cinemas can maintain their existence and compete with VCD rentals.

Q: Can cinemas in Medan benefit from the rise of streaming services?

A: Yes, cinemas in Medan can benefit from the rise of streaming services. By partnering with streaming services, cinemas can offer exclusive content and promotions to attract customers. Additionally, streaming services can help cinemas to reach a wider audience and increase revenue.

Q: What is the role of government support in the survival of cinemas in Medan?

A: Government support is crucial for the survival of cinemas in Medan. Governments can provide financial support, tax incentives, and other forms of assistance to help cinemas adapt to the changing market and technological advancements. Additionally, governments can promote the cinema industry through marketing campaigns and other initiatives.