Focus on the advantages of Toga products

Oct 13, 2025 by windailys.com 3 views

Building a Healthy Future: Family Medicinal Plant Development Strategy in Kelurahan Tanah Six Ratus, Medan

In recent years, the concept of family medicinal plants, also known as Toga, has gained significant attention in various parts of Indonesia, particularly in the Medan region. This study aims to explore the potential of Toga in Kelurahan Tanah Six Ratus, Medan Marelan District, Medan City, and to formulate a development strategy that can support the growth of this business.

Understanding the Current Situation: SWOT Analysis

To gain a deeper understanding of the current situation, this study conducted a SWOT analysis, which involves identifying the strengths, weaknesses, opportunities, and threats of the Toga business in the region. The results of the analysis are as follows:

*** Strengths **: Family medicinal plants have become an easily accessible first aid solution, and plant seeds are easily obtained. This shows great potential to build health independence at the household level. Additionally, the demand for safe and affordable natural products continues to increase, providing a significant opportunity for the development of Toga.

*** Weaknesses **: The selling price of family medicinal plants is low and impractical traditional medicine is a major obstacle. People still tend to choose generic drugs that are easier to obtain. Furthermore, the lack of public interest in Toga and competition with generic drugs are serious threats to the development of this business.

*** Opportunities **: Daily needs and healthy lifestyle trends open up great opportunities for the development of Toga. The increasing demand for safe and affordable natural products provides a significant opportunity for the growth of this business.

*** Threats **: Lack of public interest in Toga and competition with generic drugs are serious threats to the development of this business. Education and socialization about the benefits and advantages of Toga are the key to overcoming this challenge.

Strategy Towards Stability: Focus on Excellence and Socialization

Based on the SWOT analysis, the Toga development strategies in Tanah Six Hundred Kelurahan are in Region IV (Stability/Be careful). This means that the toga business is still in the initial phase and requires serious attention, especially in maximizing product excellence. The two main strategies recommended are:

Focus on the advantages of Toga products: The development of processed Toga products that are practical and have a high selling value can attract the interest of the community. Product innovation and diversification, such as herbal drinks, instant herbal medicine, or herbal extracts, can be a solution.
Employing the socialization of the use and cultivation of Toga: Education to the public about the benefits of Toga, the right cultivation, and traditional treatment recipes are very important. Through workshops, counseling, and media campaigns, understanding and public interest in Toga can be improved.

Steps towards Success: Collaboration and Assistance

The development of the Toga business in Tanah Six Ratus Village requires collaboration of various parties. Local governments, academics, and Toga business actors can work together in:

*** Increasing market access**: Facilitating cooperation with herbal shops, pharmacies, or online platforms to market Toga products. *** Providing training and assistance**: Providing training on cultivation, processing, and marketing techniques to improve farmers' competencies. *** Socializing the benefits and advantages of Toga**: Conducting educational campaigns through mass media, websites, and social media to improve public awareness.

Conclusion

With the right strategy, strong collaboration, and high commitment, the development of Toga in the Tanah Six Ratus Village can be an example of success in building health and community welfare. The study highlights the importance of focusing on excellence and socialization in the development of Toga. By increasing market access, providing training and assistance, and socializing the benefits and advantages of Toga, the Toga business can thrive and contribute to the well-being of the community.

Recommendations

Based on the findings of this study, the following recommendations are made:

Develop processed Toga products: The development of processed Toga products that are practical and have a high selling value can attract the interest of the community.
Provide training and assistance: Providing training on cultivation, processing, and marketing techniques to improve farmers' competencies.
Socialize the benefits and advantages of Toga: Conducting educational campaigns through mass media, websites, and social media to improve public awareness.
Collaborate with local governments and academics: Collaboration with local governments and academics can provide support and resources for the development of the Toga business.

Future Research Directions

This study provides a foundation for future research on the development of Toga in the Medan region. Future studies can explore the following research directions:

Economic impact of Toga development: The study can investigate the economic impact of Toga development on the local community.
Social impact of Toga development: The study can investigate the social impact of Toga development on the local community.
Cultural significance of Toga: The study can investigate the cultural significance of Toga in the local community.

By exploring these research directions, future studies can provide a more comprehensive understanding of the development of Toga in the Medan region and contribute to the growth of this business.
Q&A: Family Medicinal Plant Development Strategy in Kelurahan Tanah Six Ratus, Medan

In our previous article, we explored the potential of family medicinal plants, also known as Toga, in Kelurahan Tanah Six Ratus, Medan Marelan District, Medan City. We also formulated a development strategy that can support the growth of this business. In this article, we will answer some frequently asked questions about the development of Toga in the region.

Q: What is Toga and why is it important?

A: Toga refers to family medicinal plants that are used to treat various health conditions. It is important because it provides a natural and affordable solution for health problems, and it can also contribute to the economic development of the local community.

Q: What are the strengths and weaknesses of Toga in the region?

A: The strengths of Toga in the region include its accessibility, ease of cultivation, and potential for health independence. However, the weaknesses include the low selling price of Toga products, impractical traditional medicine, and lack of public interest in Toga.

Q: What are the opportunities and threats facing the development of Toga in the region?

A: The opportunities facing the development of Toga in the region include the increasing demand for safe and affordable natural products, and the potential for product innovation and diversification. However, the threats include competition with generic drugs, lack of public interest in Toga, and the need for education and socialization about the benefits and advantages of Toga.

Q: What are the recommended strategies for the development of Toga in the region?

A: The recommended strategies for the development of Toga in the region include focusing on the advantages of Toga products, employing the socialization of the use and cultivation of Toga, increasing market access, providing training and assistance, and socializing the benefits and advantages of Toga.

Q: How can the local government and academics support the development of Toga in the region?

A: The local government and academics can support the development of Toga in the region by providing resources and support for the cultivation, processing, and marketing of Toga products. They can also provide training and assistance to farmers and entrepreneurs, and conduct educational campaigns to improve public awareness about the benefits and advantages of Toga.

Q: What are the potential benefits of the development of Toga in the region?

A: The potential benefits of the development of Toga in the region include the creation of jobs and income opportunities for farmers and entrepreneurs, the improvement of health outcomes for the local community, and the contribution to the economic development of the region.

Q: What are the potential challenges facing the development of Toga in the region?

A: The potential challenges facing the development of Toga in the region include the need for education and socialization about the benefits and advantages of Toga, the competition with generic drugs, and the need for resources and support for the cultivation, processing, and marketing of Toga products.

Q: How can the community get involved in the development of Toga in the region?

A: The community can get involved in the development of Toga in the region by participating in educational campaigns, attending workshops and training sessions, and providing feedback and suggestions for the development of Toga products.

Q: What is the future of Toga development in the region?

A: The future of Toga development in the region is promising, with the potential for growth and expansion of the Toga business. However, it will require continued education and socialization about the benefits and advantages of Toga, as well as the provision of resources and support for the cultivation, processing, and marketing of Toga products.