Develop attractive and active tourist attractions

Oct 13, 2025 by windailys.com 51 views

The Effect of Occupational Levels and the Number of Tourists on Revenue in the Tourism Sector in Deli Serdang Regency

Introduction

The tourism sector is a significant contributor to the economy of Deli Serdang Regency, with a growing number of tourists visiting the area each year. However, the impact of various factors on revenue in the tourism sector is not well understood. This study aims to investigate the effect of tourist attractions, the number of tourists, and hotel occupancy rates on revenue in the tourism sector in Deli Serdang Regency. By understanding the relationship between these factors and revenue, the government and tourism managers can develop effective strategies to increase income in the tourism sector.

Methodology

This study used a quantitative approach, with data collected through interviews, questionnaires, and documentation studies. A total of 100 respondents who were tourists visiting the area were chosen randomly. The data was analyzed using descriptive analysis techniques and statistical analysis to determine the effect of tourist attractions, the number of tourists, and hotel occupancy rates on revenue in the tourism sector.

Results

The results of this study showed that the three factors - tourist attractions, the number of tourists, and hotel occupancy rates - simultaneously had a significant influence on revenue in the tourism sector. The significance value of 0.000 was much smaller than 0.05, indicating a strong relationship between these factors and revenue. In partial tests, tourist attractions and the number of tourists each had a positive and significant effect on revenue, with a t-count value for tourist attractions reaching 3.651 and for the number of tourists reaching 3.388, both of which were higher than the T-table value of 1.98.

However, the hotel occupancy rate variable did not show a significant effect, despite remaining positive. The T-count value for the hotel occupancy rate was only 0.635, which was lower than the T-table value of 1.98. This suggests that although there is a relationship between hotel dwellings and acceptance, the effect is not strong enough to have a significant impact.

Analysis of the Determinant Coefficient (R²)

The Analysis of the Determinant Coefficient (R²) showed that 45.3% of the variation of the revenue of the tourism sector can be explained by the independent variables studied, namely tourist attractions, the number of tourists, and hotel occupancy rates. Meanwhile, the other 54.7% were explained by other variables that were not examined in this study, indicating that there were still other factors that could influence revenue in the tourism sector in Deli Serdang Regency.

Conclusion

This study provides valuable insights into the factors that influence revenue in the tourism sector in Deli Serdang Regency. The results suggest that efforts to increase tourist attractions and attract more tourists are important strategies in increasing the income of the tourism sector. The government and tourism managers need to focus on the development of attractive and active tourist attractions to increase the number of visitors. In addition, although hotel occupancy rates do not show significant effects, improving hotel services and facilities remains important to support positive experiences for tourists, which in turn can increase the number of visits and overall tourism appeal.

Recommendations

Based on the findings of this study, the following recommendations are made:

Develop attractive and active tourist attractions: The government and tourism managers should focus on developing tourist attractions that are attractive and active, such as cultural events, festivals, and outdoor activities.
Increase the number of tourists: Efforts should be made to increase the number of tourists visiting the area, such as through marketing campaigns and promotions.
Improve hotel services and facilities: Although hotel occupancy rates do not show significant effects, improving hotel services and facilities remains important to support positive experiences for tourists.
Conduct further research: Further research is needed to identify other factors that may influence revenue in the tourism sector in Deli Serdang Regency.

Limitations of the Study

This study has several limitations, including:

Small sample size: The sample size of 100 respondents may not be representative of the larger population of tourists visiting the area.
Limited data collection methods: The study relied on interviews, questionnaires, and documentation studies, which may not provide a comprehensive understanding of the factors influencing revenue in the tourism sector.
Limited analysis: The study only analyzed the effect of tourist attractions, the number of tourists, and hotel occupancy rates on revenue in the tourism sector, and did not examine other potential factors.

Future Research Directions

Future research should aim to address the limitations of this study by:

Increasing the sample size: A larger sample size would provide a more representative understanding of the factors influencing revenue in the tourism sector.
Using multiple data collection methods: Using multiple data collection methods, such as surveys, interviews, and observations, would provide a more comprehensive understanding of the factors influencing revenue in the tourism sector.
Analyzing other potential factors: Future research should examine other potential factors that may influence revenue in the tourism sector, such as transportation costs, accommodation costs, and food costs.

Conclusion

In conclusion, this study provides valuable insights into the factors that influence revenue in the tourism sector in Deli Serdang Regency. The results suggest that efforts to increase tourist attractions and attract more tourists are important strategies in increasing the income of the tourism sector. The government and tourism managers need to focus on the development of attractive and active tourist attractions to increase the number of visitors. In addition, although hotel occupancy rates do not show significant effects, improving hotel services and facilities remains important to support positive experiences for tourists, which in turn can increase the number of visits and overall tourism appeal.
Frequently Asked Questions (FAQs) about the Effect of Occupational Levels and the Number of Tourists on Revenue in the Tourism Sector in Deli Serdang Regency

Q: What is the main objective of this study? A: The main objective of this study is to investigate the effect of tourist attractions, the number of tourists, and hotel occupancy rates on revenue in the tourism sector in Deli Serdang Regency.

Q: What methods were used to collect data for this study? A: Data was collected through interviews, questionnaires, and documentation studies.

Q: How many respondents were involved in this study? A: A total of 100 respondents who were tourists visiting the area were chosen randomly.

Q: What were the results of this study? A: The results showed that the three factors - tourist attractions, the number of tourists, and hotel occupancy rates - simultaneously had a significant influence on revenue in the tourism sector. In partial tests, tourist attractions and the number of tourists each had a positive and significant effect on revenue.

Q: Why did the hotel occupancy rate variable not show a significant effect? A: The hotel occupancy rate variable did not show a significant effect because the T-count value was only 0.635, which was lower than the T-table value of 1.98.

Q: What percentage of the variation of the revenue of the tourism sector can be explained by the independent variables studied? A: The Analysis of the Determinant Coefficient (R²) showed that 45.3% of the variation of the revenue of the tourism sector can be explained by the independent variables studied.

Q: What are the implications of this study for the government and tourism managers? A: The results of this study suggest that efforts to increase tourist attractions and attract more tourists are important strategies in increasing the income of the tourism sector. The government and tourism managers need to focus on the development of attractive and active tourist attractions to increase the number of visitors.

Q: What are the limitations of this study? A: This study has several limitations, including a small sample size, limited data collection methods, and limited analysis.

Q: What are the future research directions for this study? A: Future research should aim to address the limitations of this study by increasing the sample size, using multiple data collection methods, and analyzing other potential factors that may influence revenue in the tourism sector.

Q: What are the recommendations for the government and tourism managers based on the findings of this study? A: The recommendations are to develop attractive and active tourist attractions, increase the number of tourists, improve hotel services and facilities, and conduct further research to identify other factors that may influence revenue in the tourism sector.

Q: What are the potential applications of this study? A: The findings of this study can be applied to the development of tourism policies and strategies in Deli Serdang Regency, as well as in other regions with similar characteristics.

Q: What are the potential implications of this study for the tourism industry? A: The results of this study suggest that the tourism industry in Deli Serdang Regency can benefit from efforts to increase tourist attractions and attract more tourists, which can lead to increased revenue and economic growth.

Q: What are the potential implications of this study for the local community? A: The results of this study suggest that the local community in Deli Serdang Regency can benefit from the development of tourism, which can lead to increased economic opportunities and improved living standards.