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Oct 13, 2025 by windailys.com 117 views

The Effect of Job Satisfaction and Motivation on Turnover Intention in the Local Barista Coffee Shop Profession in Medan City

Introduction

The local barista coffee shop profession in Medan City is a rapidly growing industry, with many coffee shops opening up in the city. However, the high turnover rate of baristas in these coffee shops is a major concern for management. Turnover intention, or the intention to leave a job, is a significant problem that can lead to decreased productivity, lower customer satisfaction, and increased recruitment and training costs. Therefore, it is essential to understand the factors that contribute to turnover intention in the local barista coffee shop profession in Medan City.

The Importance of Job Satisfaction and Motivation

Job satisfaction and motivation are two critical factors that can significantly impact turnover intention. Job satisfaction refers to the level of contentment or happiness that an employee feels towards their job. It is influenced by various factors, including the work environment, relationships with coworkers, and appreciation from management. On the other hand, motivation refers to the drive or enthusiasm that an employee has to perform their job. It can be triggered by various aspects, such as competitive salaries, opportunities for career development, and interesting job challenges.

The Relationship Between Job Satisfaction, Motivation, and Turnover Intention

Research has shown that job satisfaction and motivation have a significant impact on turnover intention. When employees are satisfied with their job and motivated to perform, they are less likely to think about leaving their job. Conversely, when employees are dissatisfied with their job and lack motivation, they are more likely to experience turnover intention. In the context of baristas, job satisfaction and motivation can come from various factors, such as a comfortable work environment, good relations with coworkers, and appreciation from management.

Methodology

This study aimed to analyze the effect of job satisfaction and motivation on turnover intention in the local barista coffee shop profession in Medan City. The population studied consisted of 52 baristas who work in a local coffee shop. To take samples, researchers used the non-probability sampling method, so that all 52 people became respondents in this study. The data obtained was then analyzed using multiple linear analysis techniques.

Results

The results of the study show that overall, job satisfaction and motivation have a significant influence on the Turnover Intention Barista in the local coffee shop in Medan. The partial test of the two variables shows that both job satisfaction and motivation, each, have a negative and significant effect on the intention to get out of work. This means that the higher the level of job satisfaction and motivation of a barista, the lower their intention to leave work.

Additional Analysis and Explanation

Job satisfaction is an important element that affects the way an employee feels about their work. In the context of baristas, job satisfaction can come from various factors, such as a comfortable work environment, good relations with coworkers, and appreciation from management. When Baristas are satisfied with their working conditions, they tend to feel more loyal and committed to staying in the company. Conversely, if they experience dissatisfaction, such as excessive working pressure or lack of recognition, this can increase their intention to get out of work.

Meanwhile, work motivation also plays a key role in determining the desire of employees to survive at work. Motivation can be triggered by various aspects, ranging from competitive salaries, opportunities for career development, to interesting job challenges. Motivated baristas will usually be more excited in doing their work and feel more satisfied, so that it will be less likely to think about leaving work.

Implications for Management

The combination of job satisfaction and motivation is an important determinant for the management of local coffee shops in creating a productive work environment. By understanding the relationship between these two variables and turnover intention, management can design the right strategy to increase employee satisfaction and motivation. For example, they can provide training programs, incentives, and supporting work atmosphere, which will ultimately reduce the level of turnover and maintain the continuity of operational coffee shops.

Conclusion

In conclusion, this research confirms that maintaining job satisfaction and barista motivation is very important to suppress turnover intention. For the owners of coffee shops in Medan, focusing on these two aspects will not only extend the employee's tenure, but will also improve the quality of service and customer satisfaction. By understanding the importance of job satisfaction and motivation, management can design effective strategies to reduce turnover intention and create a productive work environment.

Recommendations

Based on the findings of this study, the following recommendations are made:

Provide training programs: Management should provide training programs to enhance the skills and knowledge of baristas, which can lead to increased job satisfaction and motivation.
Offer incentives: Management should offer incentives, such as bonuses or promotions, to motivate baristas to perform their job.
Create a supportive work atmosphere: Management should create a supportive work atmosphere, which includes a comfortable work environment, good relations with coworkers, and appreciation from management.
Monitor and evaluate employee satisfaction and motivation: Management should regularly monitor and evaluate employee satisfaction and motivation to identify areas for improvement.

By implementing these recommendations, management can create a productive work environment that reduces turnover intention and improves the quality of service and customer satisfaction.
Frequently Asked Questions (FAQs) About Job Satisfaction, Motivation, and Turnover Intention in the Local Barista Coffee Shop Profession in Medan City

Q: What is job satisfaction, and how does it impact turnover intention?

A: Job satisfaction refers to the level of contentment or happiness that an employee feels towards their job. It is influenced by various factors, including the work environment, relationships with coworkers, and appreciation from management. When employees are satisfied with their job, they are less likely to experience turnover intention.

Q: What is motivation, and how does it impact turnover intention?

A: Motivation refers to the drive or enthusiasm that an employee has to perform their job. It can be triggered by various aspects, such as competitive salaries, opportunities for career development, and interesting job challenges. When employees are motivated to perform their job, they are less likely to experience turnover intention.

Q: What are some common factors that contribute to job dissatisfaction and low motivation among baristas?

A: Some common factors that contribute to job dissatisfaction and low motivation among baristas include:

Excessive working pressure
Lack of recognition or appreciation from management
Uncomfortable work environment
Poor relationships with coworkers
Limited opportunities for career development

Q: How can management reduce turnover intention among baristas?

A: Management can reduce turnover intention among baristas by:

Providing training programs to enhance their skills and knowledge
Offering incentives, such as bonuses or promotions
Creating a supportive work atmosphere, including a comfortable work environment and good relations with coworkers
Regularly monitoring and evaluating employee satisfaction and motivation

Q: What are some benefits of reducing turnover intention among baristas?

A: Some benefits of reducing turnover intention among baristas include:

Improved quality of service and customer satisfaction
Increased productivity and efficiency
Reduced recruitment and training costs
Improved employee retention and loyalty

Q: How can baristas themselves reduce their turnover intention?

A: Baristas can reduce their turnover intention by:

Communicating openly with management about their concerns and needs
Seeking opportunities for career development and advancement
Building positive relationships with coworkers and management
Staying motivated and engaged in their work

Q: What are some common myths about job satisfaction and motivation among baristas?

A: Some common myths about job satisfaction and motivation among baristas include:

Myth: Baristas are only motivated by money. Reality: While money is an important factor, baristas are also motivated by opportunities for career development, interesting job challenges, and a supportive work environment.
Myth: Job satisfaction is only influenced by individual factors. Reality: Job satisfaction is influenced by both individual and organizational factors, including the work environment, relationships with coworkers, and appreciation from management.

Q: What are some best practices for managing job satisfaction and motivation among baristas?

A: Some best practices for managing job satisfaction and motivation among baristas include:

Regularly monitoring and evaluating employee satisfaction and motivation
Providing opportunities for career development and advancement
Creating a supportive work atmosphere, including a comfortable work environment and good relations with coworkers
Recognizing and rewarding employees for their contributions and achievements

By understanding the importance of job satisfaction and motivation, management can design effective strategies to reduce turnover intention and create a productive work environment.