Continued enrichment of content

Oct 13, 2025 by windailys.com 110 views

The Impact of Breakout Shows on Music Interest: A Correlational Study of USU Ethnomusicology Students

Introduction

In today's digital age, the influence of media on our interests and behaviors is undeniable. With the rise of online streaming platforms, music shows have become increasingly popular, captivating audiences with their unique blend of entertainment and education. One such show is "Breakout" on Net.TV, a program that has gained a significant following among music enthusiasts. But how does this show affect the music interest of its viewers, particularly among students who are studying ethnomusicology? This study aims to explore the extent to which "Breakout" shows on Net.TV influence the music interest of USU ethnomusicology students.

Theoretical Framework

The study is grounded in several theoretical frameworks, including communication theories, mass communication, and the concept of AIDDA (Attention, Interest, Desire, Action). Communication theories provide a foundation for understanding how media messages are created, disseminated, and received by audiences. Mass communication theories, on the other hand, explain how media can shape attitudes and behaviors. The AIDDA model, developed by David Ogilvy, is a useful framework for understanding how media messages can create a desire for a product or service, in this case, music.

Methodology

This study employed a correlational research design, which aims to examine the relationship between two variables. In this case, the variables are the "Breakout" show on Net.TV and the music interest of USU ethnomusicology students. The study population consisted of all 2015 USU ethnomusicology students who were still actively learning, totaling around 100 people. Researchers used the Arikunto formula to determine the sample size, which was found to be 40 people. Purposive sampling techniques and total sampling were used to select the sample.

Data was collected through questionnaires (Field Research) and library studies (library research). The questionnaires were designed to gather information about the students' music interest, while the library studies involved analyzing existing literature on the topic. The data was then analyzed using a single table analysis and statistical product and system solutions (SPSS).

Research Results

The results of this study indicate that there is a significant relationship between the "Breakout" show on Net.TV and the music interest of USU ethnomusicology students. Students are not only interested in the interesting packaging of the show, but also in various hit songs, both from within and outside the country, which certainly enrich their knowledge of music. This finding suggests that music shows like "Breakout" have a considerable impact on students' interest in the music world.

Analysis and Implications

This finding is in line with the theory of mass communication, which states that the media has the ability to influence the attitudes and behavior of the audience. Informative and interesting shows can trigger deeper interest in music, which in turn increases students' understanding and appreciation of various genres and music trends. This is particularly relevant for ethnomusicology students, who are studying the music of different cultures and societies.

In the future, it is expected that the "Breakout" show can continue to enrich its content with more useful and quality information. This will not only strengthen music interest among students, but can also contribute to the development of a wider local music culture. Thus, "Breakout" has the potential to become a platform that supports the growth of creativity and love for music among the younger generation.

Conclusion

This study highlights the importance of the role of media in shaping the interests and knowledge of music among students. It also emphasizes the need for music shows to pay more attention to the quality and relevance of the content presented. By doing so, music shows like "Breakout" can continue to inspire and educate audiences, fostering a deeper appreciation for music and its cultural significance.

Recommendations

Based on the findings of this study, the following recommendations are made:

Continued enrichment of content: The "Breakout" show should continue to enrich its content with more useful and quality information, including interviews with musicians, music reviews, and cultural analysis.
Increased focus on local music culture: The show should give more attention to local music culture, highlighting the music of Indonesian artists and promoting the development of a wider local music culture.
Collaboration with music institutions: The show should collaborate with music institutions, such as music schools and universities, to provide more opportunities for students to engage with music and develop their musical skills.
Increased engagement with audiences: The show should increase its engagement with audiences, through social media and other online platforms, to foster a sense of community and encourage audience participation.

By implementing these recommendations, the "Breakout" show can continue to inspire and educate audiences, fostering a deeper appreciation for music and its cultural significance.
Q&A: The Impact of Breakout Shows on Music Interest

In our previous article, we explored the impact of "Breakout" shows on the music interest of USU ethnomusicology students. In this Q&A article, we'll delve deeper into the findings of the study and answer some of the most frequently asked questions about the research.

Q: What is the main finding of the study?

A: The main finding of the study is that there is a significant relationship between the "Breakout" show on Net.TV and the music interest of USU ethnomusicology students. Students who watch the show are more likely to be interested in music and have a deeper understanding of various genres and music trends.

Q: How did the researchers collect data for the study?

A: The researchers collected data through questionnaires (Field Research) and library studies (library research). The questionnaires were designed to gather information about the students' music interest, while the library studies involved analyzing existing literature on the topic.

Q: What is the significance of the AIDDA model in this study?

A: The AIDDA model is a useful framework for understanding how media messages can create a desire for a product or service, in this case, music. The model consists of four stages: Attention, Interest, Desire, and Action. The study found that the "Breakout" show on Net.TV can create a desire for music among students, which in turn increases their interest in music.

Q: How does the study contribute to our understanding of the impact of media on music interest?

A: The study contributes to our understanding of the impact of media on music interest by highlighting the significant relationship between the "Breakout" show on Net.TV and the music interest of USU ethnomusicology students. The study also emphasizes the importance of the role of media in shaping the interests and knowledge of music among students.

Q: What are the implications of the study for music shows and media outlets?

A: The study has several implications for music shows and media outlets. Firstly, it highlights the importance of creating high-quality content that is relevant and engaging for audiences. Secondly, it emphasizes the need for music shows to pay more attention to the quality and relevance of the content presented. Finally, it suggests that music shows can play a significant role in promoting the development of a wider local music culture.

Q: What are the limitations of the study?

A: The study has several limitations. Firstly, the sample size was relatively small, which may limit the generalizability of the findings. Secondly, the study only focused on USU ethnomusicology students, which may not be representative of the broader population. Finally, the study only examined the impact of the "Breakout" show on Net.TV, which may not be representative of other music shows.

Q: What are the future directions for research on this topic?

A: There are several future directions for research on this topic. Firstly, researchers could examine the impact of other music shows on music interest. Secondly, researchers could investigate the role of social media in shaping music interest. Finally, researchers could explore the impact of music shows on music education and career development.

Q: How can readers apply the findings of the study to their own lives?

A: Readers can apply the findings of the study to their own lives by paying more attention to the quality and relevance of the content presented in music shows. They can also try to engage with music shows that are relevant and engaging for them, and explore different genres and music trends. Finally, they can support local music culture by attending concerts and festivals, and promoting the work of local musicians.