Conduct a survey on prices

Oct 13, 2025 by windailys.com 68 views

The Influence of Service Quality, Price, and Brand Image on Customer Satisfaction Online Transportation Bikes on Maxim in the City of Medan

Introduction

In the digital era, online transportation has become the primary choice of the community, including the bike feature service in the Maxim application that operates in the city of Medan. This study aims to analyze how the quality of service, price, and brand image affect customer satisfaction of this transportation service. With the increasing competition in the online transportation industry, it is essential for companies like Maxim to understand the factors that contribute to customer satisfaction.

The Importance of Service Quality in Online Transportation

Service quality in the context of online transportation includes various aspects, ranging from the speed of service to the driver's attitude. Friendly and professional drivers can significantly improve customer experience. If the service provided is bad, it will have a direct impact on customer satisfaction, and most likely they will switch to competitors. Therefore, companies like Maxim need to continue to improve their service standards to maintain and attract new customers. A good service quality can lead to customer loyalty and retention, which is essential for the long-term success of the company.

The Role of Prices in Customer Satisfaction

Price is a very sensitive factor for consumers. In this study, competitive prices are one of the keys to customer satisfaction. If customers feel that they get value comparable to the money they spend, they are more likely to feel satisfied. Therefore, the right and transparent pricing strategy can be an attraction for customers. Maxim can conduct a survey to ensure that the prices they offer are in line with market expectations. A reasonable price can lead to customer satisfaction and loyalty, which can result in increased revenue and market share.

The Impact of Brand Image on Customer Satisfaction

Brand image plays an important role in building customer trust and loyalty. In the online transportation industry, a good image can attract more customers, while a bad image will cause customers to leave the service. Building a positive brand image through an effective marketing campaign and satisfying customer experience can provide significant competitive benefits. Maxim must actively manage his reputation on social media and other online platforms to ensure that customers feel comfortable using their services. A positive brand image can lead to customer loyalty and retention, which is essential for the long-term success of the company.

The Relationship Between Service Quality, Price, and Brand Image

The results of this study showed that simultaneously, service quality, price, and brand image had a positive effect on customer satisfaction. More deeply, when it was analyzed partially, the three variables also showed a significant impact. This means that every element - quality of service, price, and brand image - has its own contribution in increasing the satisfaction of users of this online transportation service. The combination of service quality, price, and brand image can lead to customer satisfaction and loyalty, which is essential for the long-term success of the company.

Conclusion

Based on the results of research, service quality, price, and brand image has a significant influence on customer satisfaction online transportation bike features on Maxim in Medan City. Therefore, Maxim management needs to focus on strengthening these three factors in order to continue to compete and develop in an increasingly competitive market. Through improving service quality, reasonable price adjustments, and positive brand image maintenance, Maxim can increase customer satisfaction and ensure future business sustainability.

Recommendations

Based on the findings of this study, the following recommendations are made:

Improve service quality: Maxim should continue to improve their service standards to maintain and attract new customers.
Conduct a survey on prices: Maxim can conduct a survey to ensure that the prices they offer are in line with market expectations.
Build a positive brand image: Maxim must actively manage his reputation on social media and other online platforms to ensure that customers feel comfortable using their services.
Monitor customer satisfaction: Maxim should regularly monitor customer satisfaction to identify areas for improvement.

By implementing these recommendations, Maxim can increase customer satisfaction and ensure future business sustainability.

Limitations of the Study

This study has several limitations. Firstly, the sample size was limited to 100 respondents, which may not be representative of the entire population of Maxim users. Secondly, the study only focused on the factors of service quality, price, and brand image, and did not consider other factors that may influence customer satisfaction. Finally, the study was conducted in a specific city (Medan), and the results may not be generalizable to other cities.

Future Research Directions

Future research can build on the findings of this study by exploring other factors that influence customer satisfaction in online transportation. Additionally, research can be conducted to investigate the impact of service quality, price, and brand image on customer loyalty and retention. Furthermore, research can be conducted to explore the role of technology in improving service quality and customer satisfaction in online transportation.

References

[List of references cited in the study]

Appendix

[Appendix materials, such as questionnaires, data analysis, and additional tables and figures]
Frequently Asked Questions (FAQs) About the Influence of Service Quality, Price, and Brand Image on Customer Satisfaction Online Transportation Bikes on Maxim in the City of Medan

Q: What is the main objective of this study?

A: The main objective of this study is to analyze how the quality of service, price, and brand image affect customer satisfaction of online transportation bike features on Maxim in Medan City.

Q: What is the significance of service quality in online transportation?

A: Service quality is a crucial factor in online transportation as it directly affects customer experience and satisfaction. Friendly and professional drivers can significantly improve customer experience, while bad service can lead to customer dissatisfaction and switching to competitors.

Q: How does price affect customer satisfaction in online transportation?

A: Price is a sensitive factor for consumers in online transportation. Competitive prices are essential to customer satisfaction, and customers feel that they get value comparable to the money they spend. A reasonable price can lead to customer satisfaction and loyalty.

Q: What is the role of brand image in online transportation?

A: Brand image plays a significant role in building customer trust and loyalty in online transportation. A good image can attract more customers, while a bad image can cause customers to leave the service. Building a positive brand image through effective marketing and satisfying customer experience can provide significant competitive benefits.

Q: What are the key findings of this study?

A: The study found that simultaneously, service quality, price, and brand image had a positive effect on customer satisfaction. Additionally, when analyzed partially, the three variables also showed a significant impact, indicating that every element - quality of service, price, and brand image - has its own contribution in increasing the satisfaction of users of this online transportation service.

Q: What are the implications of this study for Maxim management?

A: The study's findings suggest that Maxim management should focus on strengthening service quality, price, and brand image to continue to compete and develop in an increasingly competitive market. By improving service quality, adjusting prices reasonably, and maintaining a positive brand image, Maxim can increase customer satisfaction and ensure future business sustainability.

Q: What are the limitations of this study?

A: This study has several limitations, including a limited sample size, a focus on only three factors (service quality, price, and brand image), and a specific city (Medan) as the study location. Future research can build on these limitations to provide a more comprehensive understanding of the factors influencing customer satisfaction in online transportation.

Q: What are the future research directions based on this study?

A: Future research can explore other factors that influence customer satisfaction in online transportation, investigate the impact of service quality, price, and brand image on customer loyalty and retention, and explore the role of technology in improving service quality and customer satisfaction in online transportation.

Q: What are the practical implications of this study for online transportation companies like Maxim?

A: The study's findings suggest that online transportation companies like Maxim should prioritize improving service quality, adjusting prices reasonably, and maintaining a positive brand image to increase customer satisfaction and ensure future business sustainability.

Q: What are the theoretical implications of this study?

A: The study contributes to the existing literature on customer satisfaction in online transportation by providing insights into the factors that influence customer satisfaction and the importance of service quality, price, and brand image in online transportation.