Comparison with Other Markets

Oct 13, 2025 by windailys.com 79 views

The Effect of Attendance of PT. Carrefour Indonesia on the Economy of the Family of the Sembada Market Traders, Titi Rinan Village, Medan Baru District, Medan City

Introduction

The presence of large supermarkets in a particular area can have a significant impact on the local economy, especially for small-scale traders who rely on traditional markets for their livelihood. In the case of PT. Carrefour Indonesia, its presence in the Citra Garden housing area adjacent to the Sembada Market, Titi Rinin Village, Medan Baru District, Medan City, has been a topic of concern for many market traders. This study aims to analyze the economic conditions of the merchant family before and after the presence of this large supermarket, with a focus on understanding the impact of Carrefour on the economy of the Sembada Market traders' family.

The Impact of the Presence of Carrefour

The results of this study show that the presence of PT. Carrefour Indonesia has a negative impact on the economy of the Sembada Market Traders' family. Before Carrefour was present, many market traders enjoyed stable income, which enabled them to meet their basic needs and provide for their families. However, after the supermarket operates, their income level has decreased significantly. This is due to the shift of consumers who prefer to shop at supermarkets that offer a variety of products at competitive prices and ease of access.

The impact of Carrefour's presence is not limited to the decline in income. It also affects other important aspects of the traders' lives, such as education, food, housing, and health. With reduced income, many families are forced to reduce the budget allocation for children's education and basic needs. In addition, the condition of housing and access to health services was disrupted. In other words, the presence of Carrefour not only affects one aspect of the life of traders, but also has an impact on many other important aspects.

The Economic Impact on the Traders' Families

The economic impact of Carrefour's presence on the traders' families is significant. Many families are forced to reduce their spending on basic needs, such as food and housing. This has resulted in a decline in the quality of life for many traders' families. The study found that the average income of the traders' families decreased by 30% after Carrefour's presence. This decline in income has resulted in a reduction in the budget allocation for children's education, which has had a negative impact on the education of the next generation.

Research Methods

The author conducts field research to get accurate data about the state of the traders. The data collection method through a questionnaire allows the writer to obtain information directly from relevant sources. The results of the analysis show that the alternative hypothesis (Ha) is accepted, namely there is a significant relationship between the activities and activities of PT. Carrefour Indonesia for the decline in the economy of the Sembada Market traders' family, while the zero hypothesis (Ho) was rejected.

Conclusion

The presence of PT. Carrefour Indonesia in the Citra Garden housing area has a considerable impact on the economy of the family of traders in the Sembada Market, Titi Rinin Village, Medan Baru District. With the decline in income and quality of life, market traders face quite serious challenges in maintaining their business. Therefore, there needs to be a strategic step from the government and the community to help increase the competitiveness of market traders in dealing with economic dynamics triggered by the presence of large supermarkets.

Recommendations

Based on the findings of this study, the following recommendations are made:

Government Support: The government should provide support to market traders in the form of training and capacity building to help them improve their competitiveness.
Community Engagement: The community should be engaged in efforts to support market traders, such as providing financial assistance and promoting their products.
Market Development: The market should be developed to make it more attractive to consumers, such as by improving the infrastructure and providing a wider range of products.
Supermarket Regulation: The government should regulate the activities of large supermarkets, such as by imposing restrictions on their operating hours and ensuring that they do not engage in unfair business practices.

Limitations of the Study

This study has several limitations, including:

Sample Size: The sample size of the study is limited, which may not be representative of the entire population of market traders.
Data Collection: The data collection method used in this study is based on questionnaires, which may not be able to capture the full range of experiences and perceptions of market traders.
Time Frame: The study only examines the impact of Carrefour's presence on the economy of the Sembada Market traders' family over a short period of time, which may not be representative of the long-term impact.

Future Research Directions

Future research should focus on the following areas:

Long-term Impact: The study should examine the long-term impact of Carrefour's presence on the economy of the Sembada Market traders' family.
Comparison with Other Markets: The study should compare the impact of Carrefour's presence on the economy of the Sembada Market traders' family with other markets in the area.
Government Support: The study should examine the effectiveness of government support for market traders in improving their competitiveness.

Conclusion

In conclusion, the presence of PT. Carrefour Indonesia in the Citra Garden housing area has a significant impact on the economy of the family of traders in the Sembada Market, Titi Rinin Village, Medan Baru District. The study found that the decline in income and quality of life has resulted in a reduction in the budget allocation for children's education, which has had a negative impact on the education of the next generation. Therefore, there needs to be a strategic step from the government and the community to help increase the competitiveness of market traders in dealing with economic dynamics triggered by the presence of large supermarkets.
Frequently Asked Questions (FAQs) about the Effect of Attendance of PT. Carrefour Indonesia on the Economy of the Family of the Sembada Market Traders, Titi Rinan Village, Medan Baru District, Medan City

Q: What is the main objective of this study? A: The main objective of this study is to analyze the economic conditions of the merchant family before and after the presence of PT. Carrefour Indonesia in the Citra Garden housing area adjacent to the Sembada Market, Titi Rinin Village, Medan Baru District, Medan City.

Q: What are the main findings of this study? A: The main findings of this study are that the presence of PT. Carrefour Indonesia has a negative impact on the economy of the Sembada Market Traders' family, resulting in a decline in income and quality of life. The study also found that the impact of Carrefour's presence affects other important aspects of the traders' lives, such as education, food, housing, and health.

Q: What are the causes of the decline in income and quality of life of the Sembada Market Traders' family? A: The causes of the decline in income and quality of life of the Sembada Market Traders' family are due to the shift of consumers who prefer to shop at supermarkets that offer a variety of products at competitive prices and ease of access.

Q: What are the recommendations of this study? A: The recommendations of this study are that the government should provide support to market traders in the form of training and capacity building to help them improve their competitiveness. The community should also be engaged in efforts to support market traders, such as providing financial assistance and promoting their products.

Q: What are the limitations of this study? A: The limitations of this study are that the sample size is limited, which may not be representative of the entire population of market traders. The data collection method used in this study is based on questionnaires, which may not be able to capture the full range of experiences and perceptions of market traders. The study only examines the impact of Carrefour's presence on the economy of the Sembada Market traders' family over a short period of time, which may not be representative of the long-term impact.

Q: What are the future research directions of this study? A: The future research directions of this study are to examine the long-term impact of Carrefour's presence on the economy of the Sembada Market traders' family. The study should also compare the impact of Carrefour's presence on the economy of the Sembada Market traders' family with other markets in the area. The study should also examine the effectiveness of government support for market traders in improving their competitiveness.

Q: What are the implications of this study for policymakers and stakeholders? A: The implications of this study for policymakers and stakeholders are that they should take into account the impact of large supermarkets on the economy of small-scale traders. They should also provide support to market traders in the form of training and capacity building to help them improve their competitiveness.

Q: What are the implications of this study for the Sembada Market Traders' family? A: The implications of this study for the Sembada Market Traders' family are that they should be aware of the impact of Carrefour's presence on their economy and take steps to improve their competitiveness. They should also seek support from the government and the community to help them improve their livelihoods.

Q: What are the implications of this study for the community? A: The implications of this study for the community are that they should be aware of the impact of large supermarkets on the economy of small-scale traders. They should also provide support to market traders in the form of financial assistance and promoting their products.

Q: What are the implications of this study for the government? A: The implications of this study for the government are that they should take into account the impact of large supermarkets on the economy of small-scale traders. They should also provide support to market traders in the form of training and capacity building to help them improve their competitiveness.