Add Video To Newsletter With Oschowsc: A Quick Guide

by Jhon Lennon 53 views

Alright guys, let's dive into how you can spice up your newsletters by embedding videos using oschowsc. In today's digital world, video content is king, and adding it to your newsletter can seriously boost engagement and click-through rates. Nobody wants to read walls of text, right? A captivating video can convey your message more effectively and keep your audience hooked. So, grab your coffee, and let’s get started!

Why Add Videos to Your Newsletter?

Adding videos to your newsletter isn't just a trendy thing to do; it’s a strategic move that can significantly improve your email marketing performance. Think about it – how often do you skim through lengthy emails? Probably a lot. But a video? That’s something that catches your eye. Here’s why you should consider embedding videos:

  • Increased Engagement: Videos are inherently more engaging than plain text or static images. They capture attention and encourage viewers to spend more time consuming your content. More engagement means higher chances of them remembering your message and taking action.
  • Higher Click-Through Rates: Studies have shown that emails with videos have significantly higher click-through rates compared to those without. People are simply more inclined to click on a video thumbnail than a text link. It's a visual cue that screams, "Hey, watch this!"
  • Improved Message Retention: Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. That’s a massive difference! If you want your message to stick, video is the way to go.
  • Boosted Brand Personality: Videos allow you to showcase your brand’s personality and connect with your audience on a more personal level. Whether it’s a behind-the-scenes look, a product demo, or a customer testimonial, video helps humanize your brand.
  • Better ROI: While video production might seem daunting, the return on investment can be substantial. The increased engagement, click-through rates, and message retention all contribute to a more effective email marketing campaign.

So, now that we know why adding videos to your newsletter is a great idea, let’s get into the how-to using oschowsc.

What is oschowsc and Why Use It?

Okay, so what exactly is oschowsc? Well, oschowsc is a platform (or a tool, depending on how it’s implemented) that helps you manage and enhance your email marketing efforts. It might offer features like email automation, list segmentation, and, crucially for our discussion, tools to embed rich media like videos into your newsletters.

But why should you even bother using oschowsc? There are a ton of email marketing platforms out there, so what makes this one special?

  • Ease of Use: Assuming oschowsc is designed with the user in mind, it should offer a straightforward interface that makes embedding videos relatively simple, even if you're not a tech whiz.
  • Integration Capabilities: A good platform like oschowsc should seamlessly integrate with other tools you're already using, such as your CRM, analytics platforms, and video hosting services.
  • Customization: oschowsc might offer customization options that allow you to tailor the video player, thumbnail, and surrounding email design to match your brand aesthetic.
  • Analytics: A solid platform will provide analytics on how your videos are performing within your emails, giving you insights into view rates, engagement, and click-through rates. This data is invaluable for optimizing your future campaigns.
  • Support: Good customer support can be a lifesaver when you run into issues. If oschowsc offers reliable support, it can save you a lot of headaches.

Before we proceed, it's important to acknowledge that the exact steps for embedding videos will depend on the specific features and interface of oschowsc. I'll provide general guidelines here, but you might need to consult oschowsc's documentation or support resources for platform-specific instructions.

Step-by-Step Guide: Adding Video to Your Newsletter with oschowsc

Alright, let’s get down to the nitty-gritty. Here’s a step-by-step guide on how to add a video to your newsletter using oschowsc. Keep in mind that the exact steps might vary slightly depending on the specific version and features of oschowsc you're using, but this should give you a solid foundation.

Step 1: Prepare Your Video

Before you even log in to oschowsc, make sure your video is ready to go. This means:

  • Video Hosting: Upload your video to a video hosting platform like YouTube, Vimeo, Wistia, or Brightcove. These platforms provide the necessary infrastructure to stream your video to your audience.
  • Thumbnail Creation: Design an eye-catching thumbnail image for your video. This is what people will see in your email, so make it count! Use a high-quality image that accurately represents the video content and entices people to click.
  • Video Description: Write a concise and compelling description for your video. This might be used as the alt text for the video thumbnail in your email, so make it informative and engaging.

Step 2: Log In to oschowsc and Create a New Newsletter

  • Log In: Head over to the oschowsc website and log in to your account. If you don’t have an account yet, you’ll need to sign up.
  • Create a New Newsletter: Once you’re logged in, navigate to the newsletter creation section. This might be labeled as "Campaigns," "Newsletters," or something similar. Click on the button to create a new newsletter.

Step 3: Choose a Template or Start from Scratch

  • Select a Template: oschowsc might offer a variety of pre-designed newsletter templates. Browse through the options and choose one that suits your needs. A template can save you a lot of time and effort, especially if you’re not a designer.
  • Start from Scratch: If you prefer a blank canvas, you can start from scratch. This gives you complete control over the design and layout of your newsletter.

Step 4: Add the Video to Your Newsletter

This is where things can vary a bit depending on oschowsc's interface, but here are a few common methods:

  • Drag-and-Drop Editor: If oschowsc has a drag-and-drop editor, look for a video or embed element. Drag this element into your newsletter where you want the video to appear.
  • Embed Code: Some platforms allow you to embed the video directly using the embed code provided by your video hosting platform (YouTube, Vimeo, etc.). Look for an HTML or code block element in the editor and paste the embed code there.
  • Video URL: Some platforms have a dedicated field where you can simply paste the URL of your video. The platform will then automatically generate the video thumbnail and link it to the video.

Step 5: Customize the Video Display

  • Thumbnail Image: Make sure the thumbnail image is displayed correctly and looks appealing. You might be able to upload a custom thumbnail if you don’t like the automatically generated one.
  • Video Player: Some platforms allow you to customize the video player, such as adding controls, autoplay options, and loop settings. Experiment with these options to see what works best for your audience.
  • Call to Action: Add a clear call to action (CTA) near the video to encourage viewers to watch it. This could be a button that says "Watch Now," "Learn More," or something similar.

Step 6: Add Supporting Text and Images

  • Descriptive Text: Add some text around the video to provide context and explain what the video is about. This will help entice people to watch the video and understand its relevance.
  • Supporting Images: Include other relevant images to make your newsletter visually appealing. Just don’t overdo it – too many images can be distracting.

Step 7: Test Your Newsletter

  • Send a Test Email: Before you send your newsletter to your entire list, send a test email to yourself and a few colleagues. This will allow you to check if the video is displaying correctly, the links are working, and the overall design looks good.
  • Check on Different Devices: Make sure to check the test email on different devices (desktop, mobile, tablet) to ensure it’s rendering properly on all screen sizes.

Step 8: Schedule or Send Your Newsletter

  • Schedule: If you want to send your newsletter at a specific time, you can schedule it. This is useful for reaching your audience when they’re most likely to be engaged.
  • Send Immediately: If you want to send your newsletter right away, you can do that too. Just make sure you’ve thoroughly tested it first.

Best Practices for Embedding Videos in Newsletters

Okay, so you know how to embed videos, but let's talk about doing it well. Here are some best practices to keep in mind:

  • Keep Videos Short: Attention spans are short, especially in the inbox. Aim for videos that are 1-2 minutes long. If you have longer content, consider breaking it up into a series of shorter videos.
  • Optimize for Mobile: A large percentage of people open emails on their mobile devices, so make sure your videos are optimized for mobile viewing. This means using a responsive design, compressing the video file, and using a mobile-friendly video player.
  • Use a Compelling Thumbnail: Your thumbnail is the first thing people will see, so make it count! Use a high-quality image that accurately represents the video content and entices people to click.
  • Include a Clear Call to Action: Tell people what you want them to do after watching the video. This could be visiting your website, making a purchase, or signing up for a webinar.
  • Track Your Results: Use analytics to track how your videos are performing in your newsletters. This will give you insights into what’s working and what’s not, so you can optimize your future campaigns.

Troubleshooting Common Issues

Even with the best planning, things can sometimes go wrong. Here are some common issues you might encounter when embedding videos in newsletters, along with troubleshooting tips:

  • Video Not Displaying: This could be due to a variety of reasons, such as incorrect embed code, unsupported video format, or email client compatibility issues. Double-check the embed code, make sure your video is in a widely supported format (MP4 is a good choice), and test your email in different email clients.
  • Slow Loading Times: Large video files can slow down the loading time of your email, which can frustrate recipients and lead them to abandon it. Compress your video file to reduce its size without sacrificing too much quality.
  • Video Autoplaying: Autoplaying videos can be annoying for recipients, especially if they’re in a public place. Avoid autoplaying videos unless you have a very good reason to do so, and always provide a way for users to pause or stop the video.

Conclusion

Adding videos to your newsletter using oschowsc can be a game-changer for your email marketing strategy. It can boost engagement, increase click-through rates, and improve message retention. By following the steps and best practices outlined in this guide, you can create visually appealing and effective newsletters that resonate with your audience. So go ahead, give it a try, and watch your email marketing performance soar! Happy video embedding, folks!